On November 12, 2020, Tony Foleno, who leads research at the Ad Council, spoke during an MRC webinar on how how the industry is stepping up to address the most critical issues of our time.  Not just raising...

On August 26, 2020, the MRC hosted a virtual event with Kantar Chief Knowledge Officer J. Walker Smith, who shared a framework for figuring out the new and the not-new, with examples drawn from the current Coronavirus...

On June 19, 2020, the MRC welcomed the below panelists for a webinar to discuss questions market researchers should ask themselves during these unique times. Michael Cohen, Chief Technology and Data Officer, Marketing...

On May 15, 2020, the Market Research Council hosted a virtual event to shed light on what could be behind US sales of alcoholic beverages rising 55% in the week ending March 21, 2020, following the onset of stay-at-home...

For the MRC’s next webinar on Thursday, December 17 from 12:30-1:30pm ET, members and guests will learn first-hand the details and challenges of a partnership between Facebook and academic institutions to create...

The 2020 US Presidential election was unique with extensive use of mail-in-voting in this Covid-19 period. The results are in and being finalized with Joe Biden the apparent winner. On December 11, 2020 from 12-1:30pm...

The COVID pandemic. Racial injustice. Economic inequality. Political polarization and widespread distrust. Can the marketing and media sector—including the research and analytics sector—help turn the...

Please join the The Market Research Council for our next webinar on Friday, October, 16 at 12:30pm ET where leading pollster and public policy expert, Peter D. Hart of P.D. Hart Associates will discuss his firm’s latest...

2020 Hall Of Fame Winners Announced Join Us September 24th! Registration below. In the Active Practitioner category, Ed Keller, CEO, Engagement Labs has been selected.  Ed Keller’s career has spanned nearly four...

Marketplace disruptions have happened before. In the heat of the moment, it always seems as if everything will be different from this moment on. Something always changes, of course, but invariably there is less change...

The research and analytical tools we depend on are based on empirical data and the assumption that they are representative and projectable.  Findings from samples need to be projectable to the population and stable...

US sales of alcoholic beverages rose 55% in the week ending March 21, 2020 according to Nielsen data. What’s going on that would explain a 75% increase in hard liquor year-over-year sales versus the same period in 2019...

This event has already taken place – Click here to watch the event recording The 2020 US Presidential election is unique in that the campaign is being conducted in the middle of the largest pandemic ever to hit...

Our industry is popping with energy around attribution measurement of television, OOH and digital advertising. It’s the forefront of how we measure the value of these media, and the advertising they deliver, today. An...

TV, digital, VOD, OTT, Walled Gardens—the media landscape is more complex than ever before. Buyers, sellers, and measurement companies are all striving to drive cross-platform measurement, a holistic construct where...

In 2018, American Express embarked on a repositioning of its 169-year-old brand. Join us as Bess Spaeth, SVP of Global Brand Media and Experiences at American Express takes us behind the scenes and unveils what went...

This first meeting of the 2018-2019 season examined and debated how the latest use of big data compared to a well-established research tradition.