Save the date! The 2020 Market Research Council Hall of Fame Awards Ceremony, an annual recognization of outstanding marketing research professionals, will take place on Thursday, September 24. This event will be...

The COVID pandemic. Racial injustice. Economic inequality. Political polarization and widespread distrust. Can the marketing and media sector—including the research and analytics sector—help turn the...

On May 15, 2020, the Market Research Council hosted a virtual event to shed light on what could be behind US sales of alcoholic beverages rising 55% in the week ending March 21, 2020, following the onset of stay-at-home...

On August 26, 2020, the MRC hosted a virtual event with Kantar Chief Knowledge Officer J. Walker Smith, who shared a framework for figuring out the new and the not-new, with examples drawn from the current Coronavirus...

Marketplace disruptions have happened before. In the heat of the moment, it always seems as if everything will be different from this moment on. Something always changes, of course, but invariably there is less change...

The research and analytical tools we depend on are based on empirical data and the assumption that they are representative and projectable.  Findings from samples need to be projectable to the population and stable...

US sales of alcoholic beverages rose 55% in the week ending March 21, 2020 according to Nielsen data. What’s going on that would explain a 75% increase in hard liquor year-over-year sales versus the same period in 2019...

This event has already taken place – Click here to watch the event recording The 2020 US Presidential election is unique in that the campaign is being conducted in the middle of the largest pandemic ever to hit...

Our industry is popping with energy around attribution measurement of television, OOH and digital advertising. It’s the forefront of how we measure the value of these media, and the advertising they deliver, today. An...

TV, digital, VOD, OTT, Walled Gardens—the media landscape is more complex than ever before. Buyers, sellers, and measurement companies are all striving to drive cross-platform measurement, a holistic construct where...

In 2018, American Express embarked on a repositioning of its 169-year-old brand. Join us as Bess Spaeth, SVP of Global Brand Media and Experiences at American Express takes us behind the scenes and unveils what went...

This first meeting of the 2018-2019 season examined and debated how the latest use of big data compared to a well-established research tradition.