July 19, 2024
11:30am EDT

Hall of Fame Awards – July 19th, 2024

Our most exciting time of year is here! On July 19th we will induct our 2024 Hall of Fame honorees,…

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Recordings

Video: Insights as Storytellers

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Video: The Mood of the Nation

October 12, 2022   The Market Research Council hosted a webinar where pollsters Peter D. Hart and Jeff Horwitt from…

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Video: ARF Universe Study of Device and Account Sharing

On September 13, 2022 at 12pm EST, the Market Research Council and the Advertising Research Foundation (ARF) will co-host a…

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Video: AI-Powered Natural Language Understanding

On May 25, 2022, the Market Research Council hosted a virtual event which explored the explored AI-powered natural language understanding…

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Video: Election 2020 – The American Voter in the Age of the Coronavirus

On April 17, 2020, the Market Research Council hosted a virtual event to discuss how the 2020 US Presidential election…

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Video: COVID-19 and the Booze Business

On May 15, 2020, the Market Research Council hosted a virtual event to shed light on what could be behind…

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Video: The Psychology of Change in a Time of Change

On November 12, 2020, Tony Foleno, who leads research at the Ad Council, spoke during an MRC webinar on how how the…

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Video: New and Not New – Figuring Out the Next Normal

On August 26, 2020, the MRC hosted a virtual event with Kantar Chief Knowledge Officer J. Walker Smith, who shared…

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Video: Research and Analytics in the Age of Covid-19

On June 19, 2020, the MRC welcomed the below panelists for a webinar to discuss questions market researchers should ask…

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Past Events

May 9, 2024
12:30pm EDT

How Private Equity is Changing the Market Research Landscape

Whether you are seeking employment or considering a research partnership, the ownership of a market research and insights company can…

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March 21, 2024
12:30pm EDT

March to the 2024 Election: Talk with the Experts

Join us as we turn to an exceptional panel of experts – those leading top polling groups in the U.S.–who…

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February 22, 2024
12:30pm EDT

February 22, 2024 – Fraud & Data Quality in a Vast Survey Ecosystem

Join the MRC’s special guests Karine Pepin and Vignesh Krishnan as they bring us up-to-date on the latest developments in…

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January 18, 2024
12:30pm EDT

January 18, 2024 – Understanding the 2024 Regulatory Landscape in Market Research

Join the MRC’s special guest Howard Fienberg, Insights Association lobbyist, to learn of efforts to regulate the market research industry….

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January 5, 2024
12:30pm EDT

January 5, 2024 – Meet Author Diane Hessan

MRC host J. Walker Smith will interview nationally recognized expert (and 2023 MRC Hall of Fame inductee) Diane Hessan on…

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November 16, 2023
12:00 pm: in-person start; 12:30 online start
12:30pm EDT

November 16, 2023 – What is Truth in a Misinformation World?

Policy & Politics Series Kickoff Event “What is Truth in a Misinformation World?” Looking Forward to the 2024 Election Special…

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October 19, 2023
12:30pm EDT

October 19, 2023 – Human vs Machine Who Tells the Better Research Story

AI, Tech & Innovation Series “Human v. Machine: Who Tells the Better Research Story?” For this super hot, can’t-afford-to-miss topic,…

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October 6, 2023
12:30pm EDT

October 6, 2023 – Semiotics: Applications in Business

MRC: Meet the Author Series – Dr. Rachel Lawes During this virtual event, Walker will chat with Dr. Rachel Lawes,…

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September 21, 2023
12:30pm EDT

September 21, 2023: LAUNCH of MRC: Meet the Author

New monthly series hosted by J. Walker Smith. Click below for more about publishing YOUR book! All are welcome! No Fee.

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September 6, 2023
12:30pm EDT

September 6, 2023 – Annual Meeting

MRC Members! Join the  MRC AGM on 9/6/2023 from 12:30-1:30PM ET! We’ll reveal plans for this new fiscal year, Membership…

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July 21, 2023
12pm EDT

July 21 – 2023 Hall of Fame Awards (HOF) Ceremony

Please join us on Friday, July 21, 2023 at 12pm ET for an in-person ceremony at Kantar in New York…

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May 24, 2023
12:30pm EDT

May 24 – Public uses of research for attracting media attention

Want to secure PR/Media attention for your next research initiative? On Wednesday, May 24, 2023 at 12:30pm ET, the Market…

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April 18, 2023
12:30pm EDT

April 18 – Inclusive Insights Think Tank Event

The MRC Inclusive Insights THINK TANK is challenging the status quo. By identifying bias and barriers to inclusion across our…

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March 15, 2023
1:30pm EDT

MRC Social Meet & Greet

On March 15, following our webinar – Triangulating Truth – there will be a social meet and greet facilitated by Finn…

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March 15, 2023
12:30pm EDT

March 15 – Triangulating Truth

Self-interest continues to rise unabated, along with ‘fake news’ and misinformation. Yet, society only works well when community trumps competition….

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February 7, 2023
12:30pm EDT

February 7 – Navigating Rocky Roads Without Derailing Relationships

Difficult clients? Unreliable vendors? MRC’s webinar on February 7 at 12:30pm ET is for YOU! Some clients are overly demanding…

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January 19, 2023
12:30pm EDT

January 19 – Delivering Insights Through Storytelling

On Thursday, January 19, 2023 from 12:30-1:30pm EST, the Market Research Council will host a virtual event on the evolving role…

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December 14, 2022
12pm EDT

December 14 – Hybrid Holiday Event & A Final Retrospective on the 2022 Midterm Elections

On Wednesday, December 14, 2022 from 12-2pm EST, the Market Research Council will host a hybrid event with the Advertising Research…

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November 16, 2022
1pm EDT

November 16 – You CAN Handle the Truth: How the Truthset Project Combines Panels and Big Data To Minimize Bias

Big Data are often regarded as “truth,” but they usually have biases. On November 16, 2022 at 1pm EST, the…

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October 12, 2022
12:30pm EDT

October 12 – The Mood of the Nation

October 12, 2022

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September 13, 2022
12pm EDT

September 13 – ARF Universe Study of Device and Account Sharing

On September 13, 2022 at 12pm EST, the Market Research Council and the Advertising Research Foundation (ARF) will co-host a…

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July 26, 2022
6pm EDT

July 26, 2022 – An Evening on the Hudson

On July 26, 2022, the Market Research Council is hosting an evening on the Hudson in NYC at The Frying…

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June 28, 2022
5:30pm EDT

MRC Hall of Fame and Change Maker Awards Ceremony

Please join us on Tuesday, June 28, 2022 at 5:30pm ET for a virtual awards ceremony honoring our 2022 MRC…

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June 21, 2022
12pm EDT

June 21, 2022: Let’s Discuss The Future of Work!

Join us on Tuesday, June 21, 2022 from 12-1:30pm ET for a presentation and round table conversation on the Future…

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AI-Powered Natural Language Understanding

May 25, 2022
Webinar
12:30pm EDT

May 25, 2022: AI-Powered Natural Language Understanding

Media fragmentation, the migration to streaming, and the availability of Big Data assets (Smart TV data, Set Top Box data, digital pixel and log file data) have revolutionized the art, the science, and the business of “the ratings.”

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April 28, 2022
Webinar
12:30pm EDT

April 28, 2022: TV and Cross-Platform Measurement – The Brave New Multi-Currency World

Media fragmentation, the migration to streaming, and the availability of Big Data assets (Smart TV data, Set Top Box data, digital pixel and log file data) have revolutionized the art, the science, and the business of “the ratings.”

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March 23, 2022
Webinar
12:30pm EDT

March 23, 2022: The Age of Variance with Cliff Young of Ipsos

Join us on March 23, 2022 at 12:30pm ET for the next MRC webinar where Cliff Young, President, US Public Affairs at Ipsos, will share…

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February 10, 2022
Webinar
12:30pm EDT

February 10, 2022: Achieving Authenticity In A Multi-Cultural Marketplace – A Research-Based Marketing Journey

Join us on Thursday, February 10, 2022 at 12:30pm ET for the Market Research Council’s next virtual event with Carlos Santiago, Santiago…

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January 19, 2022
Webinar
12:30pm EDT

January 19, 2022 – Women in the Workplace

Join us on Wednesday, January 19 at 12:30pm ET as our Market Research Council agenda kicks off 2022 with content that will level-set us all on the status of gender bias in the US today.

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December 15, 2021
Webinar
12:30pm EDT

December 15, 2021 – Inclusion, Diversity, Equity and Access in the Insights Industry

On December 15, 2021 at 12:30pm ET, the Market Research Council is hosting a presentation on Inclusion, Diversity, Equity & Access in the Insights Industry: Where are we today, where are we going and how are we going to get there?

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November 29, 2021
Webinar
12:30pm EDT

November 29, 2021 – BRAND DISRUPTION 2022: The IAB Annual Report on the Evolving Consumer Ecosystem

Join us on Wednesday, January 19 at 12:30pm ET as our Market Research Council agenda kicks off 2022 with content that will level-set us all on the status of gender bias in the US today.

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October 22, 2021
Webinar
12:30pm EDT

October 22, 2021 – 2020 Census Insider View: Implications for Marketing & Media Professionals

Our nation’s largest civic mobilization—the census—relies on the marketing industry to communicate with our geographically and culturally diverse communities to…

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September 24, 2021
Webinar
12:30pm EDT

September 24, 2021 – The 4As Reset Digital Universal Inclusion™ Initiative: Objectives and Methodologies

On Friday, September 24, the Market Research Council will present a panel on “The 4As Reset Digital Universal InclusionTM Initiative: Objectives and Methodologies”. The session…

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