On November 12, 2020, Tony Foleno, who leads research at the Ad Council, spoke during an MRC webinar on how how the industry is stepping up to address the most critical issues of our time.  Not just raising...

On August 26, 2020, the MRC hosted a virtual event with Kantar Chief Knowledge Officer J. Walker Smith, who shared a framework for figuring out the new and the not-new, with examples drawn from the current Coronavirus...

On June 19, 2020, the MRC welcomed the below panelists for a webinar to discuss questions market researchers should ask themselves during these unique times. Michael Cohen, Chief Technology and Data Officer, Marketing...

On May 15, 2020, the Market Research Council hosted a virtual event to shed light on what could be behind US sales of alcoholic beverages rising 55% in the week ending March 21, 2020, following the onset of stay-at-home...

On December 15, 2021 at 12:30pm ET, the Market Research Council is hosting a presentation on Inclusion, Diversity, Equity & Access in the Insights Industry: Where are we today, where are we going and how are we...

Our nation’s largest civic mobilization—the census—relies on the marketing industry to communicate with our geographically and culturally diverse communities to produce the critical foundational data for our...

On Friday, September 24, the Market Research Council will present a panel on “The 4As Reset Digital Universal InclusionTM Initiative: Objectives and Methodologies”. The session will take place from 12:30pm-1:30pm ET...

The emergence of location analytics data opened the door to a new era of being able to understand human mobility at scale from passive data collection. The data has been leveraged for a variety of use cases ranging from...

Please join the Market Research Council on March 25, 2021 from 12:30 – 1:30pm ET for our next webinar. The Artificial Intelligence winter is over.  Worldwide revenues for AI have recently skyrocketed, set to reach $550B...

For decades, advertisers thought delivering ads to broad demo targets wasted some of their ad budget. Today we are finally able to deliver television ads to finely tuned, purchase-based...

Please join us for our first webinar of 2021 on January 21 at 12:30pm ET. Event details and RSVP instructions below: Television is still the greatest mass marketing communications medium known to man. But TV (or more...

For the MRC’s next webinar on Thursday, December 17 from 12:30-1:30pm ET, members and guests will learn first-hand the details and challenges of a partnership between Facebook and academic institutions to create...

The 2020 US Presidential election was unique with extensive use of mail-in-voting in this Covid-19 period. The results are in and being finalized with Joe Biden the apparent winner. On December 11, 2020 from 12-1:30pm...

The COVID pandemic. Racial injustice. Economic inequality. Political polarization and widespread distrust. Can the marketing and media sector—including the research and analytics sector—help turn the...

Please join the The Market Research Council for our next webinar on Friday, October, 16 at 12:30pm ET where leading pollster and public policy expert, Peter D. Hart of P.D. Hart Associates will discuss his firm’s latest...

2020 Hall Of Fame Winners Announced Join Us September 24th! Registration below. In the Active Practitioner category, Ed Keller, CEO, Engagement Labs has been selected.  Ed Keller’s career has spanned nearly four...

Marketplace disruptions have happened before. In the heat of the moment, it always seems as if everything will be different from this moment on. Something always changes, of course, but invariably there is less change...

The research and analytical tools we depend on are based on empirical data and the assumption that they are representative and projectable.  Findings from samples need to be projectable to the population and stable...

US sales of alcoholic beverages rose 55% in the week ending March 21, 2020 according to Nielsen data. What’s going on that would explain a 75% increase in hard liquor year-over-year sales versus the same period in 2019...

This event has already taken place – Click here to watch the event recording The 2020 US Presidential election is unique in that the campaign is being conducted in the middle of the largest pandemic ever to hit...

Our industry is popping with energy around attribution measurement of television, OOH and digital advertising. It’s the forefront of how we measure the value of these media, and the advertising they deliver, today. An...

TV, digital, VOD, OTT, Walled Gardens—the media landscape is more complex than ever before. Buyers, sellers, and measurement companies are all striving to drive cross-platform measurement, a holistic construct where...

In 2018, American Express embarked on a repositioning of its 169-year-old brand. Join us as Bess Spaeth, SVP of Global Brand Media and Experiences at American Express takes us behind the scenes and unveils what went...

This first meeting of the 2018-2019 season examined and debated how the latest use of big data compared to a well-established research tradition.