Join us for our next webinar on Thursday, April 15, 2021 from 12:30-2pm EST. (Registration details at the bottom of this page) The immediate future of digital media and e-commerce is ripe for evolution and opportunities...
Upcoming Events
Recordings
Video: The Psychology of Change in a Time of Change
On November 12, 2020, Tony Foleno, who leads research at the Ad Council, spoke during an MRC webinar on how how the industry is stepping up to address the most critical issues of our time. Not just raising...
Video: New and Not New – Figuring Out the Next Normal
On August 26, 2020, the MRC hosted a virtual event with Kantar Chief Knowledge Officer J. Walker Smith, who shared a framework for figuring out the new and the not-new, with examples drawn from the current Coronavirus...
Video: Research and Analytics in the Age of Covid-19
On June 19, 2020, the MRC welcomed the below panelists for a webinar to discuss questions market researchers should ask themselves during these unique times. Michael Cohen, Chief Technology and Data Officer, Marketing...
Video: COVID-19 and the Booze Business
On May 15, 2020, the Market Research Council hosted a virtual event to shed light on what could be behind US sales of alcoholic beverages rising 55% in the week ending March 21, 2020, following the onset of stay-at-home...
Video: Election 2020 – The American Voter in the Age of the Coronavirus
On April 17, 2020, the Market Research Council hosted a virtual event to discuss how the 2020 US Presidential election is unique in that the campaign is being conducted in the middle of the largest pandemic ever to hit...
Past Events
March 25, 2021 – Panel Program: Current Landscape of AI Research
Please join the Market Research Council on March 25, 2021 from 12:30 – 1:30pm ET for our next webinar. The Artificial Intelligence winter is over. Worldwide revenues for AI have recently skyrocketed, set to reach $550B...
February 18, 2021 – Twenty-Five Data and Analytics Breakthroughs Essential to Complete the Transformation of Television Advertising
For decades, advertisers thought delivering ads to broad demo targets wasted some of their ad budget. Today we are finally able to deliver television ads to finely tuned, purchase-based...
January 21 – Forging the Next Generation of TV Measurement
Please join us for our first webinar of 2021 on January 21 at 12:30pm ET. Event details and RSVP instructions below: Television is still the greatest mass marketing communications medium known to man. But TV (or more...
December 17 – Facebook & Academic Partnership: The Global COVID-19 Symptom Survey
For the MRC’s next webinar on Thursday, December 17 from 12:30-1:30pm ET, members and guests will learn first-hand the details and challenges of a partnership between Facebook and academic institutions to create...
December 11 – Election 2020: Q&A with The Pollsters
The 2020 US Presidential election was unique with extensive use of mail-in-voting in this Covid-19 period. The results are in and being finalized with Joe Biden the apparent winner. On December 11, 2020 from 12-1:30pm...
November 12 – The Psychology of Change in a Time of Change: Applying Our Skills and Expertise to Design Effective Social Change & Public Health Campaigns
The COVID pandemic. Racial injustice. Economic inequality. Political polarization and widespread distrust. Can the marketing and media sector—including the research and analytics sector—help turn the...
October 16 – Election 2020: The Final Chapter
Please join the The Market Research Council for our next webinar on Friday, October, 16 at 12:30pm ET where leading pollster and public policy expert, Peter D. Hart of P.D. Hart Associates will discuss his firm’s latest...
September 24 – MRC Hall of Fame Awards Virtual Ceremony
2020 Hall Of Fame Winners Announced Join Us September 24th! Registration below. In the Active Practitioner category, Ed Keller, CEO, Engagement Labs has been selected. Ed Keller’s career has spanned nearly four...
August 26 – New and Not New: Figuring Out the Next Normal
Marketplace disruptions have happened before. In the heat of the moment, it always seems as if everything will be different from this moment on. Something always changes, of course, but invariably there is less change...
June 19 – Research and Analytics in the Age of Covid-19: Do Our Traditional Tools Work Today? Will They Work In The Future, Without Significant Re-Invention?
The research and analytical tools we depend on are based on empirical data and the assumption that they are representative and projectable. Findings from samples need to be projectable to the population and stable...
May 15 – COVID-19 and the Booze Business: A Close Look at the Past, Present and Future of Drinking
US sales of alcoholic beverages rose 55% in the week ending March 21, 2020 according to Nielsen data. What’s going on that would explain a 75% increase in hard liquor year-over-year sales versus the same period in 2019...
April 17 – Election 2020: The American Voter in the Age of the Coronavirus
This event has already taken place – Click here to watch the event recording The 2020 US Presidential election is unique in that the campaign is being conducted in the middle of the largest pandemic ever to hit...
Feb 11, 2020 – Stars of Attribution: The People and Ideas That are Reshaping Advertising Research
Our industry is popping with energy around attribution measurement of television, OOH and digital advertising. It’s the forefront of how we measure the value of these media, and the advertising they deliver, today. An...
Jan 31, 2020 – Cross-Platform Measurement: What Do Brand Advertisers Really Want?
TV, digital, VOD, OTT, Walled Gardens—the media landscape is more complex than ever before. Buyers, sellers, and measurement companies are all striving to drive cross-platform measurement, a holistic construct where...
Oct 18, 2019 – The Repositioning of American Express
In 2018, American Express embarked on a repositioning of its 169-year-old brand. Join us as Bess Spaeth, SVP of Global Brand Media and Experiences at American Express takes us behind the scenes and unveils what went...
Feb 22, 2019 – How Behavioral Economics Is Changing Marketing & Marketing Research
Ipsos’ behavioral scientist, Jesse Itzkowitz, is delighted to be sharing his insight into How Behavioral Economics Is Changing Marketing and Marketing Research.
Sept 21, 2018 – How Can Brands Best Understand Their Consumers: Social Listening? Traditional Brand Tracking? Or Both?
This first meeting of the 2018-2019 season examined and debated how the latest use of big data compared to a well-established research tradition.