The 2020 US Presidential election is unique in that the campaign is being conducted in the middle of the largest pandemic ever to hit the United States and the world. Join us for this webinar on Friday, April 17, 2020...

Save the date for our upcoming webinar on May 15 with Arthur Shapiro, President, A/M Shapiro & Associates.

Details to follow

Our industry is popping with energy around attribution measurement of television, OOH and digital advertising. It’s the forefront of how we measure the value of these media, and the advertising they deliver, today. An...

TV, digital, VOD, OTT, Walled Gardens—the media landscape is more complex than ever before. Buyers, sellers, and measurement companies are all striving to drive cross-platform measurement, a holistic construct where...

In 2018, American Express embarked on a repositioning of its 169-year-old brand. Join us as Bess Spaeth, SVP of Global Brand Media and Experiences at American Express takes us behind the scenes and unveils what went...

This first meeting of the 2018-2019 season examined and debated how the latest use of big data compared to a well-established research tradition.