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Recordings

Video: COVID-19 and the Booze Business

On May 15, 2020, the Market Research Council hosted a virtual event to shed light on what could be behind…

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Video: The Psychology of Change in a Time of Change

On November 12, 2020, Tony Foleno, who leads research at the Ad Council, spoke during an MRC webinar on how how the…

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Video: New and Not New – Figuring Out the Next Normal

On August 26, 2020, the MRC hosted a virtual event with Kantar Chief Knowledge Officer J. Walker Smith, who shared…

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Video: Research and Analytics in the Age of Covid-19

On June 19, 2020, the MRC welcomed the below panelists for a webinar to discuss questions market researchers should ask…

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Video: Election 2020 – The American Voter in the Age of the Coronavirus

On April 17, 2020, the Market Research Council hosted a virtual event to discuss how the 2020 US Presidential election…

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Past Events

AI-Powered Natural Language Understanding

May 25, 2022
Webinar
12:30pm EDT

May 25, 2022: AI-Powered Natural Language Understanding

Media fragmentation, the migration to streaming, and the availability of Big Data assets (Smart TV data, Set Top Box data, digital pixel and log file data) have revolutionized the art, the science, and the business of “the ratings.”

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April 28, 2022
Webinar
12:30pm EDT

April 28, 2022: TV and Cross-Platform Measurement – The Brave New Multi-Currency World

Media fragmentation, the migration to streaming, and the availability of Big Data assets (Smart TV data, Set Top Box data, digital pixel and log file data) have revolutionized the art, the science, and the business of “the ratings.”

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March 23, 2022
Webinar
12:30pm EDT

March 23, 2022: The Age of Variance with Cliff Young of Ipsos

Join us on March 23, 2022 at 12:30pm ET for the next MRC webinar where Cliff Young, President, US Public Affairs at Ipsos, will share…

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February 10, 2022
Webinar
12:30pm EDT

February 10, 2022: Achieving Authenticity In A Multi-Cultural Marketplace – A Research-Based Marketing Journey

Join us on Thursday, February 10, 2022 at 12:30pm ET for the Market Research Council’s next virtual event with Carlos Santiago, Santiago…

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January 19, 2022
Webinar
12:30pm EDT

January 19, 2022 – Women in the Workplace

Join us on Wednesday, January 19 at 12:30pm ET as our Market Research Council agenda kicks off 2022 with content that will level-set us all on the status of gender bias in the US today.

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December 15, 2021
Webinar
12:30pm EDT

December 15, 2021 – Inclusion, Diversity, Equity and Access in the Insights Industry

On December 15, 2021 at 12:30pm ET, the Market Research Council is hosting a presentation on Inclusion, Diversity, Equity & Access in the Insights Industry: Where are we today, where are we going and how are we going to get there?

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November 29, 2021
Webinar
12:30pm EDT

November 29, 2021 – BRAND DISRUPTION 2022: The IAB Annual Report on the Evolving Consumer Ecosystem

Join us on Wednesday, January 19 at 12:30pm ET as our Market Research Council agenda kicks off 2022 with content that will level-set us all on the status of gender bias in the US today.

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October 22, 2021
Webinar
12:30pm EDT

October 22, 2021 – 2020 Census Insider View: Implications for Marketing & Media Professionals

Our nation’s largest civic mobilization—the census—relies on the marketing industry to communicate with our geographically and culturally diverse communities to…

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September 24, 2021
Webinar
12:30pm EDT

September 24, 2021 – The 4As Reset Digital Universal Inclusion™ Initiative: Objectives and Methodologies

On Friday, September 24, the Market Research Council will present a panel on “The 4As Reset Digital Universal InclusionTM Initiative: Objectives and Methodologies”. The session…

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