September 13 – ARF Universe Study of Device and Account Sharing


On September 13, 2022 at 12pm EST, the Market Research Council and the Advertising Research Foundation (ARF) will co-host a hybrid (virtual and in-person) event.

How many accounts are being shared? Who is really controlling the device? How much revenue is lost? These are the questions the media, marketing and research industries have long been asking as they sought out high-quality Universe estimates of device ownership and use – especially for video.

Join the ARF’s Chief Research Officer, Paul Donato, who will discuss how the ARF is spearheading enumeration studies called the ARF Universe Study of Device and Account Sharing (DASH) – in partnership with NORC at the University of Chicago.



  • MRC/ARF Members – $40
  • Non-Members – $50
  • Students –  Free

Virtual (via Zoom):

  • Non-Members – $35
  • MRC/ARF Members and Students – free

If you are attending in-person, please register by September 9, 2022 by remitting payment below.

If you are attending virtually, please RSVP to to receive a Zoom link.