The Market Research Council’s mission is to:

Provide the focal point around which distinguished marketing research professionals can gather for the development and advancement of their mutual interests.

Stimulate the vigorous debate around the evolution of scientific study.

Strive constantly for advancement in the techniques of fact-finding, analysis and presentation. Broaden the field for marketing research by stimulating a wider acceptance and use of its services.

Encourage the study of marketing research as a profession in schools and colleges.

Invite speakers to discuss studies, techniques and problems pertaining to marketing research and related subjects.

Encourage the highest ethical practices in the preparation and use of marketing research with the constant aim of lift the standards of the profession.

1927

Yale Club, New York City

Chartered in 1927, the Council held its first meeting on January 14, 1927 at the Harvard Club in New York City. For the last 30 years, meetings have been held at the Yale Club in New York City.

Membership

Executive Committee Members

Kym Frank

President

Global Chief Experience Officer
Intermx

Fiona Blades

Vice President /Membership Chair

President and Chief Executive Officer
MESH Experience

Carol Haney

Secretary-Treasurer

Head Research and Data Scientist
Qualtrics

Monica Wood

Hall of Fame Chair

Vice President Global Consumer and Member Insights
Herbalife Nutrition

Bill Daddi

Marketing Chair

President
Daddi Brand Communications

Ellen Sills-Levy

Member-at-Large / Programming Chair 2021

Founder & Client Insights Director
ESL INSIGHTS, LLC.

Susan Hogan

Member-at-Large / Programming Chair 2021

Consultant

Josh Chasin

Past President

Chief Measurability Officer
VideoAmp

Rosemarie Sharpe

MRC Administrative Director


MRC Past Presidents

Percival White (1927)
Daniel Starch (1928)
William A. Berridge (1929)
Paul T. Cherrington (1930)
L.D.H. Weld (1931)
F.P. Valentine (1932)
Archibald M. Crossley (1933)
William B. Ricketts (1933-34)
George H. Gallup (1934-35)
Victor H. Pelz (1935-36)
Lyman Chalkley (1936-37)
John J. Karol (1937-38)
D.E. Robinson (1938-39)
Arthur P. Hirose (1939-40)
Arno H. Johnson (1940-41)
Will S. Johnson (1941-42)
Elmo Roper (1942-43)
Darrel B. Lucas (1943-44)
Raymond A. Robinson (1944-45)
Edward Battey (1945-46)
Robert King (1946-47)
Cornelius DuBois (1947-48)
Elmo C. Wilson (1948-49)
Virgil D. Reed (1949-50)
Franklin R. Cawl (1950-51)
Lloyd H. Hall (1951-52)
Hugh M. Beville, Jr. (1952-53)
Hans Zeisel (1953-54)
Albert D. Freiberg (1954-55)
Carl H. Henrikson, Jr. (1955-56)
Lyndon O. Brown (1956-57)
Paul E.J. Gerhold (1957-58)
John F. Maloney (1958-59)
Wallace H. Wulfeck (1959-60)

G. Sterling Brady (1960-61)
Peter Langhoff (1961-62)
Lester R. Frankel (1962-63)
Lawrence Deckinger (1963-64)
C.T. Smith (1964-65)
Leo Bogart (1965-66)
Lawrence Hubbard (1966-67)
Burns W. Roper (1967-68)
Richard A. Baxter (1968-69)
Richard H. Ostheimer (1969-70)
William T. Weilbacher (1970-71)
Solomon Dutka (1971-72)
William T. Moran (1972-73)
Charles Ramond (1973-74)
Arthur S. Pearson (1974-75)
Arthur Wilkins (1975-76)
Herbert Krugman (1976-77)
Charles D. Jacobson (1977-78)
Jerome D. Greene (1978-79)
Babette Jackson (1979-80)
Philip Levine (1980-81)
Charles Overholser (1981-82)
Ruth Ziff (1982-83)
Marilyn Watts (1983-84)
Valentine Appel (1984-85)
B. Stuart Tolley (1985-86)
Sonia Yuspeh (1986-87)
William Rubens (1987-88)
Gale D. Metzger (1988-89)
Arthur J. Kover (1989-90)
Ted Dunn (1990-91)
Rena Bartos (1991-92)
Timothy Joyce (1992-93)
Lorna Opatow (1993-94)

Harold M. Spielman (1994-95)
Martin R. Frankel (1995-96)
David F. Poltrack (1995-97)
Harry E. Heller (1997-98)
Diane Bowers (1998-99)
Allan L. Baldinger (1999-00)
Joan Treistman (2000-01)
Barry Cook (2001-02)
William A. Cook (2002-03)
Jane Brown (2003-04)
A. Dawn Lesh (2004-05)
Edward B. Keller (2005-06)
Bruce Goerlich (2006-07)
Robert L. Cohen (2007-08)
Ira J. Schloss (2008-09)
John Gilfeather (2009-10)
Kathi Love (2010-11)
Stephen A. Douglas (2011-12)
Monica Wood (2012-13)
Holly Heline Jarrell (2013-14)
Brad Fay (2014-15)
Lesile Wood (2015-16)
Bruce B. Friend (2016-17)
Terry Kent (2017-18)
Jim Spaeth (2018-19)
Ellen Sills-Levy (2019-20)
Josh Chasin (2020-21)