The Market Research Council is the oldest and one of the most prestigious market research organizations in the world.

The Market Research Council is an invitation-only club of marketing research and insights professionals, founded in 1927 by the leading lights of market research industry to provide an “off-the-record” confidential forum for the exchange of ideas and issues.

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Video: COVID-19 and the Booze Business

On May 15, 2020, the Market Research Council hosted a virtual event to shed light on what could be behind US sales of alcoholic beverages rising 55% in the week ending March 21, 2020, following the onset of stay-at-home...

Spring 2020 Newsletter

What a year it’s been!  Of course, the major topic has been, and for months to come will be, the coronavirus and its impact on everyone. We are sheltering in place, working from home, and hoping for resumption of a...


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