Market Research Council
The MRC is proud to announce four outstanding professionals to be honored at the Market Research Council’s Hall of Fame Ceremony & Awards Luncheon on July 25, 2025 at Arno’s Ristorante. Please join us! For more information, click here.
The Market Research Council is the premier membership organization for marketing research leaders. Founded in 1927, the MRC promotes the interests and advancement of the marketing research field, and provides an “off-the-record” confidential forum for the exchange of ideas and issues that uniquely advance the industry.
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MRC Member of the Month
MRC President from 2015-16
Inducted into HOF 2017
ARF Re:Think 2015 - Great Mind Awards Winner
Chair,
ARF Analytics
/ROI/Data Integration Committee
Leslie Wood
Leslie Wood is Chief Research Officer for NCSolutions (NCS), shaping methodologies for marketing and advertising performance analytics and helping to envisioning future products. Leslie has a long history with deep involvement in single-source methodologies, and a professional background that includes ABC Television, Procter & Gamble and her company, Media Trust.
Leslie Wood
Leslie Wood is Chief Research Officer for NCSolutions (NCS), shaping methodologies for marketing and advertising performance analytics and helping to envisioning future products. Leslie has a long history with deep involvement in single-source methodologies, and a professional background that includes ABC Television, Procter & Gamble and her company, Media Trust.
MRC President from 2015-16
Inducted into HOF 2017
ARF Re:Think 2015 - Great Mind Awards Winner
Chair,
ARF Analytics
/ROI/Data Integration Committee
MRC Change Makers
For nearly a century MRC members have been changing our industry for the better. Dr Alfred (Al) Kuehn, was the winner of our Change Maker award in 2021 for his pioneering work in the linkages between cannabis and hemp-based CBD consumption and health outcomes. The Change Maker Award recognizes an individual who has exhibited exceptional vision and passion in advancing Market Research as a profession during the past year.
2021
Dr. Alfred (Al) Kuehn, Founder, MSA
Focused on issues such as Branding and Market Structure, Demand Chain opportunities including DTC and eCommerce, Consumer Loyalty and Switching, and Medical Outcomes, MSA has made great progress integrating the various consumer and marketplace data for analysis, as well as integrating large consumer data sets and purchase panels with real-world health data to better understand the linkages between Cannabis and Hemp-Based CBD consumption and health outcomes.
For nearly a century MRC members have been changing our industry for the better. Dr Alfred (Al) Kuehn, was the winner of our Change Maker award in 2021 for his pioneering work in the linkages between cannabis and hemp-based CBD consumption and health outcomes. The Change Maker Award recognizes an individual who has exhibited exceptional vision and passion in advancing Market Research as a profession during the past year.
2021
Dr. Alfred (Al) Kuehn, Founder, MSA
Focused on issues such as Branding and Market Structure, Demand Chain opportunities including DTC and eCommerce, Consumer Loyalty and Switching, and Medical Outcomes, MSA has made great progress integrating the various consumer and marketplace data for analysis, as well as integrating large consumer data sets and purchase panels with real-world health data to better understand the linkages between Cannabis and Hemp-Based CBD consumption and health outcomes.