The research and analytical tools we depend on are based on empirical data and the assumption that they are representative and projectable. Findings from samples need to be projectable to the population and stable...
The Market Research Council is the oldest and one of the most prestigious market research organizations in the world.
The Market Research Council is an invitation-only club of marketing research and insights professionals, founded in 1927 by the leading lights of market research industry to provide an “off-the-record” confidential forum for the exchange of ideas and issues.
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