January 9, 2025
5pm EDT
We invite members and friends of the MRC to join us in-person in New York City for a Festivus-themed happy…
July 25, 2025
12pm EDT
Join us as we honor those especially astute colleagues who drive market research forward–those who underscore the MRC mission of…
October 12, 2022 The Market Research Council hosted a webinar where pollsters Peter D. Hart and Jeff Horwitt from…
On September 13, 2022 at 12pm EST, the Market Research Council and the Advertising Research Foundation (ARF) will co-host a…
On May 25, 2022, the Market Research Council hosted a virtual event which explored the explored AI-powered natural language understanding…
On April 17, 2020, the Market Research Council hosted a virtual event to discuss how the 2020 US Presidential election…
On May 15, 2020, the Market Research Council hosted a virtual event to shed light on what could be behind…
On November 12, 2020, Tony Foleno, who leads research at the Ad Council, spoke during an MRC webinar on how how the…
On August 26, 2020, the MRC hosted a virtual event with Kantar Chief Knowledge Officer J. Walker Smith, who shared…
On June 19, 2020, the MRC welcomed the below panelists for a webinar to discuss questions market researchers should ask…
December 13, 2024
12:30pm EDT
Join Meet the Author (MTA) series host J. Walker Smith for a closed-door discussion with polling expert Cliff Young, PhD,…
November 15, 2024
10:30am EDT
The conventional wisdom around the 2024 presidential election has been that the race was so close that it would always…
October 10, 2024
12:30pm EDT
“Television” has transformed into a complex, fragmented cross-platform video landscape—and the measurement industry has evolved right along with it….
September 12, 2024
12:30pm EDT
Join the MRC and members Carol Haney and John Bremer for a debate-style session on synthetic data, synthetic responses, and…
August 23, 2024
12:30pm EDT
Join us for our 2024-2025 kickoff event for the Market Research Council’s Meet the Author (MTA) Series! Meet the Author…
July 19, 2024
11:30am EDT
Our most exciting time of year is here! On July 19th we will induct our 2024 Hall of Fame honorees,…
May 9, 2024
12:30pm EDT
Whether you are seeking employment or considering a research partnership, the ownership of a market research and insights company can…
March 21, 2024
12:30pm EDT
Join us as we turn to an exceptional panel of experts – those leading top polling groups in the U.S.–who…
February 22, 2024
12:30pm EDT
Join the MRC’s special guests Karine Pepin and Vignesh Krishnan as they bring us up-to-date on the latest developments in…
January 18, 2024
12:30pm EDT
Join the MRC’s special guest Howard Fienberg, Insights Association lobbyist, to learn of efforts to regulate the market research industry….
January 5, 2024
12:30pm EDT
MRC host J. Walker Smith will interview nationally recognized expert (and 2023 MRC Hall of Fame inductee) Diane Hessan on…
November 16, 2023
12:00 pm: in-person start; 12:30 online start
12:30pm EDT
Policy & Politics Series Kickoff Event “What is Truth in a Misinformation World?” Looking Forward to the 2024 Election Special…
October 19, 2023
12:30pm EDT
AI, Tech & Innovation Series “Human v. Machine: Who Tells the Better Research Story?” For this super hot, can’t-afford-to-miss topic,…
October 6, 2023
12:30pm EDT
MRC: Meet the Author Series – Dr. Rachel Lawes During this virtual event, Walker will chat with Dr. Rachel Lawes,…
September 21, 2023
12:30pm EDT
New monthly series hosted by J. Walker Smith. Click below for more about publishing YOUR book! All are welcome! No Fee.
September 6, 2023
12:30pm EDT
MRC Members! Join the MRC AGM on 9/6/2023 from 12:30-1:30PM ET! We’ll reveal plans for this new fiscal year, Membership…
July 21, 2023
12pm EDT
Please join us on Friday, July 21, 2023 at 12pm ET for an in-person ceremony at Kantar in New York…
May 24, 2023
12:30pm EDT
Want to secure PR/Media attention for your next research initiative? On Wednesday, May 24, 2023 at 12:30pm ET, the Market…
April 18, 2023
12:30pm EDT
The MRC Inclusive Insights THINK TANK is challenging the status quo. By identifying bias and barriers to inclusion across our…
March 15, 2023
1:30pm EDT
On March 15, following our webinar – Triangulating Truth – there will be a social meet and greet facilitated by Finn…
March 15, 2023
12:30pm EDT
Self-interest continues to rise unabated, along with ‘fake news’ and misinformation. Yet, society only works well when community trumps competition….
February 7, 2023
12:30pm EDT
Difficult clients? Unreliable vendors? MRC’s webinar on February 7 at 12:30pm ET is for YOU! Some clients are overly demanding…
January 19, 2023
12:30pm EDT
On Thursday, January 19, 2023 from 12:30-1:30pm EST, the Market Research Council will host a virtual event on the evolving role…
December 14, 2022
12pm EDT
On Wednesday, December 14, 2022 from 12-2pm EST, the Market Research Council will host a hybrid event with the Advertising Research…
November 16, 2022
1pm EDT
Big Data are often regarded as “truth,” but they usually have biases. On November 16, 2022 at 1pm EST, the…
September 13, 2022
12pm EDT
On September 13, 2022 at 12pm EST, the Market Research Council and the Advertising Research Foundation (ARF) will co-host a…
July 26, 2022
6pm EDT
On July 26, 2022, the Market Research Council is hosting an evening on the Hudson in NYC at The Frying…
June 28, 2022
5:30pm EDT
Please join us on Tuesday, June 28, 2022 at 5:30pm ET for a virtual awards ceremony honoring our 2022 MRC…
June 21, 2022
12pm EDT
Join us on Tuesday, June 21, 2022 from 12-1:30pm ET for a presentation and round table conversation on the Future…
May 25, 2022
Webinar
12:30pm EDT
Media fragmentation, the migration to streaming, and the availability of Big Data assets (Smart TV data, Set Top Box data, digital pixel and log file data) have revolutionized the art, the science, and the business of “the ratings.”
April 28, 2022
Webinar
12:30pm EDT
Media fragmentation, the migration to streaming, and the availability of Big Data assets (Smart TV data, Set Top Box data, digital pixel and log file data) have revolutionized the art, the science, and the business of “the ratings.”
March 23, 2022
Webinar
12:30pm EDT
Join us on March 23, 2022 at 12:30pm ET for the next MRC webinar where Cliff Young, President, US Public Affairs at Ipsos, will share…
February 10, 2022
Webinar
12:30pm EDT
Join us on Thursday, February 10, 2022 at 12:30pm ET for the Market Research Council’s next virtual event with Carlos Santiago, Santiago…
January 19, 2022
Webinar
12:30pm EDT
Join us on Wednesday, January 19 at 12:30pm ET as our Market Research Council agenda kicks off 2022 with content that will level-set us all on the status of gender bias in the US today.
December 15, 2021
Webinar
12:30pm EDT
On December 15, 2021 at 12:30pm ET, the Market Research Council is hosting a presentation on Inclusion, Diversity, Equity & Access in the Insights Industry: Where are we today, where are we going and how are we going to get there?
November 29, 2021
Webinar
12:30pm EDT
Join us on Wednesday, January 19 at 12:30pm ET as our Market Research Council agenda kicks off 2022 with content that will level-set us all on the status of gender bias in the US today.
October 22, 2021
Webinar
12:30pm EDT
Our nation’s largest civic mobilization—the census—relies on the marketing industry to communicate with our geographically and culturally diverse communities to…
September 24, 2021
Webinar
12:30pm EDT
On Friday, September 24, the Market Research Council will present a panel on “The 4As Reset Digital Universal InclusionTM Initiative: Objectives and Methodologies”. The session…
