Upcoming Events
April 30, 2025
5pm EDT
MRC Happy Hour in Washington DC
Are you DC-based or otherwise coming to Washington DC for IIEX? Join the MRC for drinks and appetizers at a…
May 6, 2025
7pm GMT
MRC Dinner in London
Attention UK-based MRC members and folks traveling to Quirk’s London: MRC member Prof. Paul Baines is organizing a dinner at…
May 22, 2025
12:30pm EDT
Meet the Emerging Leaders
Join the MRC for our May meeting, which will be a special session introducing our new cohort of Emerging Leaders, including Joseph…
Recordings
Video: The Mood of the Nation
October 12, 2022 The Market Research Council hosted a webinar where pollsters Peter D. Hart and Jeff Horwitt from…
Video: ARF Universe Study of Device and Account Sharing
On September 13, 2022 at 12pm EST, the Market Research Council and the Advertising Research Foundation (ARF) will co-host a…
Video: AI-Powered Natural Language Understanding
On May 25, 2022, the Market Research Council hosted a virtual event which explored the explored AI-powered natural language understanding…
Video: Election 2020 – The American Voter in the Age of the Coronavirus
On April 17, 2020, the Market Research Council hosted a virtual event to discuss how the 2020 US Presidential election…
Video: COVID-19 and the Booze Business
On May 15, 2020, the Market Research Council hosted a virtual event to shed light on what could be behind…
Video: The Psychology of Change in a Time of Change
On November 12, 2020, Tony Foleno, who leads research at the Ad Council, spoke during an MRC webinar on how how the…
Video: New and Not New – Figuring Out the Next Normal
On August 26, 2020, the MRC hosted a virtual event with Kantar Chief Knowledge Officer J. Walker Smith, who shared…
Video: Research and Analytics in the Age of Covid-19
On June 19, 2020, the MRC welcomed the below panelists for a webinar to discuss questions market researchers should ask…
Past Events
April 25, 2025
12:30pm EDT
Meet The Author Simon Chadwick
Join us for the next installment of our Meet the Author series hosted by J. Walker Smith (Kantar). He will be joined…
March 27, 2025
12:30pm EDT
Rethinking the Future of Polling: Lessons Learned in 2024
How confident were you in predicting the 2024 US presidential election? Would you have wagered $30 Million? Contrary to some…
February 20, 2025
12:30pm EDT
Navigating Research Challenges and Opportunities: Insights from Leading Brands
How do brands make sense of the fast-changing research landscape, including GPT, synthetic data, online survey fraud, and an ever-evolving…
January 9, 2025
5pm EDT
MRC Festivus and Airing of Grievances
We invite members and friends of the MRC to join us in-person in New York City for a Festivus-themed happy…
December 13, 2024
12:30pm EDT
Meet The Author Cliff Young
Join Meet the Author (MTA) series host J. Walker Smith for a closed-door discussion with polling expert Cliff Young, PhD,…
November 15, 2024
10:30am EDT
Messaging the 2024 Election: What Worked and Why?
The conventional wisdom around the 2024 presidential election has been that the race was so close that it would always…
October 10, 2024
12:30pm EDT
Innovation and Technology – Fueling the Future of Cross-Platform Video Insights (A Fireside Chat)
“Television” has transformed into a complex, fragmented cross-platform video landscape—and the measurement industry has evolved right along with it….
September 12, 2024
12:30pm EDT
State of the Industry: Will Synthetic Data Transform Marketing Research? A (Friendly) Debate
Join the MRC and members Carol Haney and John Bremer for a debate-style session on synthetic data, synthetic responses, and…
August 23, 2024
12:30pm EDT
August 23, 2024 – Meet Author Pepper Miller
Join us for our 2024-2025 kickoff event for the Market Research Council’s Meet the Author (MTA) Series! Meet the Author…
July 19, 2024
11:30am EDT
Hall of Fame Awards – July 19th, 2024
Our most exciting time of year is here! On July 19th we will induct our 2024 Hall of Fame honorees,…
May 9, 2024
12:30pm EDT
How Private Equity is Changing the Market Research Landscape
Whether you are seeking employment or considering a research partnership, the ownership of a market research and insights company can…
March 21, 2024
12:30pm EDT
March to the 2024 Election: Talk with the Experts
Join us as we turn to an exceptional panel of experts – those leading top polling groups in the U.S.–who…
February 22, 2024
12:30pm EDT
February 22, 2024 – Fraud & Data Quality in a Vast Survey Ecosystem
Join the MRC’s special guests Karine Pepin and Vignesh Krishnan as they bring us up-to-date on the latest developments in…
January 18, 2024
12:30pm EDT
January 18, 2024 – Understanding the 2024 Regulatory Landscape in Market Research
Join the MRC’s special guest Howard Fienberg, Insights Association lobbyist, to learn of efforts to regulate the market research industry….
January 5, 2024
12:30pm EDT
January 5, 2024 – Meet Author Diane Hessan
MRC host J. Walker Smith will interview nationally recognized expert (and 2023 MRC Hall of Fame inductee) Diane Hessan on…
November 16, 2023
12:00 pm: in-person start; 12:30 online start
12:30pm EDT
November 16, 2023 – What is Truth in a Misinformation World?
Policy & Politics Series Kickoff Event “What is Truth in a Misinformation World?” Looking Forward to the 2024 Election Special…
October 19, 2023
12:30pm EDT
October 19, 2023 – Human vs Machine Who Tells the Better Research Story
AI, Tech & Innovation Series “Human v. Machine: Who Tells the Better Research Story?” For this super hot, can’t-afford-to-miss topic,…
October 6, 2023
12:30pm EDT
October 6, 2023 – Semiotics: Applications in Business
MRC: Meet the Author Series – Dr. Rachel Lawes During this virtual event, Walker will chat with Dr. Rachel Lawes,…
September 21, 2023
12:30pm EDT
September 21, 2023: LAUNCH of MRC: Meet the Author
New monthly series hosted by J. Walker Smith. Click below for more about publishing YOUR book! All are welcome! No Fee.
September 6, 2023
12:30pm EDT
September 6, 2023 – Annual Meeting
MRC Members! Join the MRC AGM on 9/6/2023 from 12:30-1:30PM ET! We’ll reveal plans for this new fiscal year, Membership…
July 21, 2023
12pm EDT
July 21 – 2023 Hall of Fame Awards (HOF) Ceremony
Please join us on Friday, July 21, 2023 at 12pm ET for an in-person ceremony at Kantar in New York…
May 24, 2023
12:30pm EDT
May 24 – Public uses of research for attracting media attention
Want to secure PR/Media attention for your next research initiative? On Wednesday, May 24, 2023 at 12:30pm ET, the Market…
April 18, 2023
12:30pm EDT
April 18 – Inclusive Insights Think Tank Event
The MRC Inclusive Insights THINK TANK is challenging the status quo. By identifying bias and barriers to inclusion across our…
March 15, 2023
1:30pm EDT
MRC Social Meet & Greet
On March 15, following our webinar – Triangulating Truth – there will be a social meet and greet facilitated by Finn…
March 15, 2023
12:30pm EDT
March 15 – Triangulating Truth
Self-interest continues to rise unabated, along with ‘fake news’ and misinformation. Yet, society only works well when community trumps competition….
February 7, 2023
12:30pm EDT
February 7 – Navigating Rocky Roads Without Derailing Relationships
Difficult clients? Unreliable vendors? MRC’s webinar on February 7 at 12:30pm ET is for YOU! Some clients are overly demanding…
January 19, 2023
12:30pm EDT
January 19 – Delivering Insights Through Storytelling
On Thursday, January 19, 2023 from 12:30-1:30pm EST, the Market Research Council will host a virtual event on the evolving role…
December 14, 2022
12pm EDT
December 14 – Hybrid Holiday Event & A Final Retrospective on the 2022 Midterm Elections
On Wednesday, December 14, 2022 from 12-2pm EST, the Market Research Council will host a hybrid event with the Advertising Research…
November 16, 2022
1pm EDT
November 16 – You CAN Handle the Truth: How the Truthset Project Combines Panels and Big Data To Minimize Bias
Big Data are often regarded as “truth,” but they usually have biases. On November 16, 2022 at 1pm EST, the…
September 13, 2022
12pm EDT
September 13 – ARF Universe Study of Device and Account Sharing
On September 13, 2022 at 12pm EST, the Market Research Council and the Advertising Research Foundation (ARF) will co-host a…
July 26, 2022
6pm EDT
July 26, 2022 – An Evening on the Hudson
On July 26, 2022, the Market Research Council is hosting an evening on the Hudson in NYC at The Frying…
June 28, 2022
5:30pm EDT
MRC Hall of Fame and Change Maker Awards Ceremony
Please join us on Tuesday, June 28, 2022 at 5:30pm ET for a virtual awards ceremony honoring our 2022 MRC…
June 21, 2022
12pm EDT
June 21, 2022: Let’s Discuss The Future of Work!
Join us on Tuesday, June 21, 2022 from 12-1:30pm ET for a presentation and round table conversation on the Future…
May 25, 2022
Webinar
12:30pm EDT
May 25, 2022: AI-Powered Natural Language Understanding
Media fragmentation, the migration to streaming, and the availability of Big Data assets (Smart TV data, Set Top Box data, digital pixel and log file data) have revolutionized the art, the science, and the business of “the ratings.”
April 28, 2022
Webinar
12:30pm EDT
April 28, 2022: TV and Cross-Platform Measurement – The Brave New Multi-Currency World
Media fragmentation, the migration to streaming, and the availability of Big Data assets (Smart TV data, Set Top Box data, digital pixel and log file data) have revolutionized the art, the science, and the business of “the ratings.”
March 23, 2022
Webinar
12:30pm EDT
March 23, 2022: The Age of Variance with Cliff Young of Ipsos
Join us on March 23, 2022 at 12:30pm ET for the next MRC webinar where Cliff Young, President, US Public Affairs at Ipsos, will share…
February 10, 2022
Webinar
12:30pm EDT
February 10, 2022: Achieving Authenticity In A Multi-Cultural Marketplace – A Research-Based Marketing Journey
Join us on Thursday, February 10, 2022 at 12:30pm ET for the Market Research Council’s next virtual event with Carlos Santiago, Santiago…
January 19, 2022
Webinar
12:30pm EDT
January 19, 2022 – Women in the Workplace
Join us on Wednesday, January 19 at 12:30pm ET as our Market Research Council agenda kicks off 2022 with content that will level-set us all on the status of gender bias in the US today.
December 15, 2021
Webinar
12:30pm EDT
December 15, 2021 – Inclusion, Diversity, Equity and Access in the Insights Industry
On December 15, 2021 at 12:30pm ET, the Market Research Council is hosting a presentation on Inclusion, Diversity, Equity & Access in the Insights Industry: Where are we today, where are we going and how are we going to get there?
November 29, 2021
Webinar
12:30pm EDT
November 29, 2021 – BRAND DISRUPTION 2022: The IAB Annual Report on the Evolving Consumer Ecosystem
Join us on Wednesday, January 19 at 12:30pm ET as our Market Research Council agenda kicks off 2022 with content that will level-set us all on the status of gender bias in the US today.
October 22, 2021
Webinar
12:30pm EDT
October 22, 2021 – 2020 Census Insider View: Implications for Marketing & Media Professionals
Our nation’s largest civic mobilization—the census—relies on the marketing industry to communicate with our geographically and culturally diverse communities to…
September 24, 2021
Webinar
12:30pm EDT
September 24, 2021 – The 4As Reset Digital Universal Inclusion™ Initiative: Objectives and Methodologies
On Friday, September 24, the Market Research Council will present a panel on “The 4As Reset Digital Universal InclusionTM Initiative: Objectives and Methodologies”. The session…