President’s Letter November 2024
Dear MRC Members,
Who Would You Like to See Join the MRC?
Since 1927 the Market Research Council has been the premier membership organization for insights leaders. Conceived as a social club in New York City, the reinvigorated MRC is a global community that offers direct access to research experts and provides opportunities to build valuable connections through monthly meetings, social events, panel discussions, and our Meet the Author series.
Our blend of virtual gatherings, meetups at industry events, and quarterly in-person events in New York City—including our signature Hall of Fame ceremony—fosters a network grounded in open dialogue and lasting relationships. Furthermore, our members stay connected through our private LinkedIn group and Slack workspace.
As we prepare for our centennial, we seek to extend our membership to the best and brightest in your professional network. Who would you like to see join the MRC? Prospective members should have established themselves as leaders in our industry, made contributions to the practice or tools of insights, and be committed to participating in our community. Ideally, a prospective member should have been a guest or speaker at a past MRC event.
Visit https://mrcouncil.org/nominate/ to nominate excellent candidates for MRC membership.
Thank you for your continued support. Our members are truly our greatest asset.
In Case You Missed It
What Do Two Past Presidents Say About Cross-Platform Measurement?
Past presidents Josh Chasin and Kym Frank led a lively October MRC meeting from the ARF offices in Manhattan. They brought us up to speed on all things media measurement, including JICCs, identity spines, and multi-currencies. You can catch the replay in our LinkedIn members area.
Welcome to Our Newest Members
We are pleased to welcome the following as the newest members of the MRC: Dan Coates, Jim Whaley, Kai Fuentes, Martyn Crook, Guillaume Aimetti, Eileen Campbell, Marco Baldocchi, Deborah Campbell, Vignesh Krishnan, and Ritanbara Mundrey. Please reach out directly to personally welcome these outstanding new members.
