President’s Letter January 2024

Dear MRC Members,

Happy New Year! I hope that 2024 has started well for you.

MRC: Meet the Author, Diane Hessan

The MRC got off to a flying start on January 5th with MRC: Meet the Author, this time with Diane Hessan. Diane took us through the inside story on Our Common Ground, her book published from a wealth of articles written for The Boston Globe, based on feedback from 500 participants over 4 years representing views from across the political divide. Whilst politics created division, the majority of people in the US had similar and more moderate views when it came to policy.

Diane also had some fascinating new data to share with us that she had recently collected. Most people are not happy with either Joe Biden or Donald Trump as potential Presidential candidates but their fear of their least favorite candidate will ensure high turnout. When Diane asked who people would vote for if their favorite candidate was not available, Nikki Haley was the overwhelming second choice.

Next up in this series is Mark Earls! Put April 5th into your calendars now. Mark has written many books and this session will focus on his last two Creative Superpowers: Equip Yourself for the Age of Creativity (2021) and Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas (2015).

Understanding the 2024 Regulatory Landscape in Market Research

Next up was a highly practical and sometimes controversial look at the regulatory landscape in market research. Howard Fienberg, Insights Association lobbyist, was our esteemed guest at our webinar on January 18th, talking through upcoming legislation and how to navigate it. In particular, Howard spoke about the patchwork legislation coming through state by state and the likely federal legislation in the future. He spoke about this in relation to European laws, such as GDPR, and the impact on market research professionals. With members from both sides of the Atlantic, this was a very animated and well-informed discussion.

Save the dates!

February 22, 2024 – Fraud & Data Quality in a Vast Survey Ecosystem

Join the MRC’s special guests Karine Pepin and Vignesh Krishnan as they bring us up-to-date on the latest developments in reducing fraud and improving survey research data quality.

March 11, 2024 – MRC and MRS London luncheon

Jane Frost has kindly offered to co-host a lunch with the MRC the day before the MRS Conference. She is also offering MRC members a special rate to attend conference. More details will follow shortly!

Voting for your new Vice Presidents and Secretary/Treasurer

If you haven’t already done so, please make sure that you cast your vote for your future Vice Presidents and Secretary/Treasurer.

We have fabulous candidates and these are important appointments! Your vote counts.

If you can’t find your email or have any questions, please get in touch with Rose .

Committee vacancies

We have some fantastic new committee members.

Please consider getting involved. It’s a great way to meet other members and to give back. Simply contact Rose

I wish you all a successful and happy 2024 and look forward to seeing those who can make it face to face on March 11th in London.


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