Pre-pandemic, we witnessed the rise of Direct-to-Consumer (DTC) brands and the growing interest legacy brands developed for the 1:1 customer relationships and flexible supply chains whichDTCs build. M&As and big brand innovation quickly followed. And then? Pandemic. Some brands thrived… and others faltered or completely disintegrated.
Please join us for our next webinar on Monday, November 29, 2021 at 12:30pm ET with IAB’s Chris Bruderle, who will share the latest research and insights into the US marketplace, offering real-world cases and insights, as well as illuminating where brands, media companies and platforms need to invest to find success.
During the session, Chris will address:
- How is the consumer privacy battle upending marketing planning?
- What are DTC brands doing today to get/stay competitive?
- Which big brands are innovating?
- The power of Retail Media
- The “storeless” economy and eradicating the barrier between physical and digital shopping
- How do technology partners enable growth, and where tech challenges are being battled?
- Who will own the future?
About our speaker:
Chris Bruderle, Senior Director of Research & Analytics at IAB, has been analyzing the impact ofsocio-economic factors on brands (legacy and the direct-to-consumer)—including how and why their marketing practices pivot—for several years. He brings 20+ years of experience in Data/Web Analytics and Media Market Research at premium digital and muti-platform web publishers to the table. Chris earned a Bachelor’s of Arts in English and Communications from Fairfield University in Fairfield, Connecticut.
Following the webinar will be virtual networking from 1:30-2:30pm ET.
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