At one MRC meeting in the early 1930’s, a young A C Nielsen listened to an MIT engineer detailing a new system for measuring and recording individual radio listening. From this, the AC Nielsen company was born!
Things have changed a lot since then – the MRC has expanded from its roots in New York and is open to individual members from all over the world. We’ve moved from club rooms to zoom rooms, from surveys to AI.
But what hasn’t changed is our values, our striving to improve the world we live in through the data, analytics and research insight skills our members bring.
Access to around 100 of the insight industry’s change-makers through networking events.
A program of webinars with high profile speakers.
Opportunities to contribute to important issues of the day.
Access to around 100 of the insight industry’s change-makers through networking events.
A program of webinars with high profile speakers.
Opportunities to contribute to important issues of the day.
Membership is by invitation only. If you know of someone you believe should be a member of the Market Research Council please get in touch and we will be delighted to send you more information.
A professional seeking, or being nominated for, membership of the Market Research Council will have achieved, or is currently achieving, real and positive change in the following arenas:
Advancing the art and science of human behavioral insights through innovation, new thinking and scholarship
Advancing the uptake and impact of human insights in business, social and political decision-making
Promoting, advocating and protecting the role of evidence-based insights in society
Educating, mentoring and coaching new generations of insights professionals
Acting as a positive role model to all working in (and seeking to work in) the insights industry.
Insights refers to any and all of the following: market, social and political research; data analytics; user experience; customer experience; and any other related discipline designed to decode and understand human behavior in the context of decision making.
The Market Research Council continues to be the premier organization in the business. The very top people from all the industry’s sectors come together for professional exchange of best practice.
The MRC provides a forum for those who have significantly contributed to the research industry to exchange ideas and debate important issues of the day. As such it is an unique and highly valuable resource that focuses on the betterment of our profession.
The Market Research Council has always given me access to the most special group of people who are at the cutting edge of insights, information and technology and willing to share their knowledge with you to help make your ideas better. After I leave every meeting, I feel as if I’ve been in the most special university forum.
