Join us on Wednesday, January 19 at 12:30pm ET as our Market Research Council agenda kicks off 2022 with content that will level-set us all on the status of gender bias in the US today.
Guest speaker Michele Madansky, Ph.D., will be sharing select insights from the research she has conducted which focuses on the differences women in the workplace experience—including women in tech, advertising and marketing research—versus their male peers. Michele will also share a data-driven perspective from Breadwinner Moms, Women of Color and on the Impact of COVID on Working Moms.
Don’t think all men are getting all of the glory, though!—Michele will also expose cognitive biases some men experience vs. women (e.g. the Stay-at-home Dad cohort).
About the speaker
Michele Madansky, Ph.D., runs a media and market research consultancy—Michele Madansky Consulting—specializing in digital media and advertising. She is also the co-author of Elephant In the Valley, and leads research on PowHER Redefined: Women of Color Reimagining the World of Work.
Michele was the first interactive specialist at BBDO, authored the first Ph.D. dissertation focused on online advertising, and has held leadership positions in the advertising space including VP of Global Market Research, Yahoo!, and Managing Partner at Grey Insight Partners.
Michele holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago’s Booth School of Business.
The presentation will be followed by virtual networking at 1:30pm ET.
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MRC gratefully thanks GEOPATH for providing the technology, Zoom
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