MRC Hall of Fame
1977
George Gallup
George Gallup was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.
1978
Archibald Crossley
Herbert Krugman
1979
1980
Arthur Nielsen, Sr
One of the earliest members of this club was a young A. C. Nielsen. At a meeting in the early 1930’s, he watched a presentation by an MIT engineer detailing a new system for measuring and recording individual radio listening. In partnership with the engineer, A.C. Wilson, Nielsen started building his company on measuring radio audiences’ listening behavior and selling the data to advertisers and networks. Today A. C. Nielsen is the largest research company in the world.
1986
Herta Herzog
Herta Herzog was a psychologist and market researcher who played an influential role in bringing qualitative market research to Madison Avenue advertising firms. Herzog was keenly interested in the psychological attachments consumers developed to goods and the meanings they invested in them.
2004
Barbara Feigin
2014
Gayle Fuguitt
Gayle Fuguitt is chief of customer insights and innovation for Foursquare’s business solutions suite, which includes mobile media targeting, measurement and location analytics.
2016
J. R. Harris
We've been doing this for a very long time, over 30 years. Yet with all this experience, we realize that we are only as good as we were yesterday. Or a few minutes ago. That keeps us motivated, focused, and eager to do a great job every time.
Leslie Wood
2017
2021
J. Walker Smith
J. Walker Smith is the Knowledge Lead for the global Consulting division of Kantar. Previously, he was Executive Chairman of The Futures Company, President of Yankelovich, and Director of Marketing Research for DowBrands. Walker has been described by Fortune as “one of America’s leading analysts on consumer trends.”