Virtual Event: Operationalizing AI in Market Research

Overview

Join the Market Research Council (MRC) on March 12 at 12:30 PM ET for a virtual discussion on the practical application and governance of AI in market research. This panel moves beyond policy frameworks to practical execution. Rather than presenting AI governance as a compliance burden, we position it as what it really is: structured decision-making that researchers already do, applied consistently to AI tools. Using synthetic data as the central example, the panel walks through real governance choices MR professionals face every day and shows that having a plan protects your methodology, your clients, and your industry’s credibility. Learn more about the panelists below the RSVP details.

RSVP

Members, Invited Guests and VIPs: Free

Non-Members: $20

To register, please visit Eventbrite.

About the Panelists

• Maria Domoslawska on Governance Frameworks — Market research professional pursuing IAPP AIGP (Artificial Intelligence Governance Professional) certification. Specializes in bridging market research methodology with enterprise AI governance frameworks, with a focus on practical tools researchers can use before regulatory or vendor-driven standards are imposed on the industry.
• Pete Trujillo on Practical Execution — Principal AI Product Architect with 15+ years across Microsoft, Nuance Communications, and J.D. Power. MS in AI Management & Policy, AIGP certified. Focuses on how working researchers and data scientists can integrate AI into their practice without surrendering the critical thinking and human judgment that define the value of market research.
• Rockwell (Rocky) Clancy, PhD on Research Ethics — Program Manager and Research Scientist, Virginia Tech Department of Engineering Education. Associate Director, LANCSET Group and Co-PI for Innovative Research and Ethical Impact. Brings a rigorous research perspective on ethical practice, bias, and the human stakes embedded in AI-generated insights. PhD, Purdue University.