Join us for our 2024-2025 kickoff event for the Market Research Council’s Meet the Author (MTA) Series!
Meet the Author (MTA) series host J. Walker Smith will be joined by celebrated author, speaker, and Black American subject matter expert, Pepper Miller. The discussion will center on Pepper’s newest book, Let Me Explain Black, Again: Exploring Blind Spots and Black Insights for Marketing to Understand Black Culture and Perspectives.
With over twenty-five years of experience as a market researcher and Black American subject-matter expert, Pepper Miller shares foundational insights about Black culture—delving into the back stories and sharing marketing and market research examples to help readers understand the importance of language, beliefs, and behaviors related to Black culture.
In her book Pepper explores and explains:
SEVEN Blind Spots that prevent business leaders from “Getting” the real perspective of their Black employees, customers, and the potential of audiences they are not currently serving.
FIVE Shape-Shifting segments within the Black population, including Black immigrants and LGBTQ+ individuals, and how each of the five groups is unapologetically different from mainstream, and also different from each other, in meaningful ways. Throughout the book dozens of well-known celebrities, leaders and individual cultural shapeshifters are recognized for their impressive contributions to society at large.
Taking readers closer to the heart and soul of Black culture Pepper addresses Black identity and language; the authentic realism of Black cyberspace; the importance of the Black church; connecting to the community in positive ways with Black media, grassroots events, authenticity, and inclusive market research.
Please join us for a lively conversation!
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