Innovation and Technology – Fueling the Future of Cross-Platform Video Insights (A Fireside Chat)

Overview

“Television” has transformed into a complex, fragmented cross-platform video landscape—and the measurement industry has evolved right along with it.

Join former MRC Presidents Josh Chasin and Kym Frank for a special in-person and virtual event, Fueling The Future Of Cross-Platform Video Insights – A Fireside Chat, on Thursday, October 10^th, as they detail the key trends and innovations shaping cross-platform video measurement today.

From identity solutions and alternative currencies to advanced targeting, streaming, privacy concerns, and the role of “The JIC,” you’ll gain invaluable insights into the future of media measurement.

When

• Thursday, October 10, 2024
• Lunch and networking at Noon, Program to begin at 12:30

Where

• Virtual and also in-person at The Advertising Research Foundation (ARF), 432 Park Avenue South, 4th floor, NYC

In-Person RSVP:

Members, $40

Non-members, $65

Virtual RSVP:

Members, free

Non-members, $35