Hybrid Event in Chicago – Lost in the Algorithm: The Future of Market Research Talent in an AI World

The conversation around AI in market research has been loud, but for most people, the real question is simple: what does this mean for me?

Candidates are navigating a tougher, more opaque job market. Hiring managers are redefining what “good” looks like in a shifting skill landscape. At the entry level, a growing disconnect has emerged, with fewer roles, higher expectations, and MMR graduates trained for an industry that is already evolving.

On April 14, the Market Research Council (MRC) is hosting a hybrid event in Chicago and via Zoom focusing on the human side of that change.

We will break down what is happening in the talent market today, what skills matter, where candidates are getting stuck, and how hiring decisions are really being made. We will also explore what needs to evolve, from MMR programs to how organizations develop and retain early-career talent.

This is not about predicting the future. It is about helping people navigate it.

This independent pre-conference event is not affiliated with Quirk’s.

Event Information

In-Person Attendance

• Time: Luncheon 12pm CT, content will begin at 12:30pm CT
• Location: Fieldwork Chicago Downtown – 111 East Wacker Drive #200 Chicago, IL 60601
• Cost:
  • Members: $20
  • Non-Members: $50

Virtual Attendance