April 28, 2022: TV and Cross-Platform Measurement – The Brave New Multi-Currency World

Overview

Join us virtually on Thursday, April 28, 2022 at 12:30pm ET for our next webinar.

Media fragmentation, the migration to streaming, and the availability of Big Data assets (Smart TV data, Set Top Box data, digital pixel and log file data) have revolutionized the art, the science, and the business of “the ratings.” The industry is poised to embark on a multi-currency world, with measurement solutions built not around panels, but around Big Data.

Hear from our expert panel, moderated by Josh Chasin, Chief Measurability Officer at VideoAmp, about the challenges and implications of this exciting sea change.

Brian Hughes — EVP, Managing Director, Audience Intelligence & Strategy at MAGNA
Travis Scoles — SVP, Advanced Advertising at Paramount
Nathalie Bordes — EVP, Measurement at ANA
David Ernst — VP Advanced TV and Digital Analytics at A&E

Sponsored by:

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