About the MRC
The Market Research Council is the premier membership organization for marketing research leaders.
The Market Research Council’s mission is to:
Provide the focal point around which distinguished marketing research professionals can gather for the development and advancement of their mutual interests.
Stimulate the vigorous debate around the evolution of scientific study.
Strive constantly for advancement in the techniques of fact-finding, analysis and presentation. Broaden the field for marketing research by stimulating a wider acceptance and use of its services.
Encourage the study of marketing research as a profession in schools and colleges.
Invite speakers to discuss studies, techniques and problems pertaining to marketing research and related subjects.
Encourage the highest ethical practices in the preparation and use of marketing research with the constant aim of lift the standards of the profession.
1927
Yale Club, New York City
Chartered in 1927, the Council held its first meeting on January 14, 1927 at the Harvard Club in New York City. For the last 30 years, meetings have been held at the Yale Club in New York City.
Executive Committee Members
Steven Snell
President & Chair of Programming
Head of Research (SVP)
Rep Data
Jeff Haselum
VP, Membership Experience Chair
US Managing Director
SKIM
Anne Brown
Treasurer
President
Gazelle Global Research Services
Fiona Blades
Immediate Past President
President and Chief Executive Officer
MESH Experience
Bill Daddi
Communications Chair
President
Daddi Brand Communications
Susan Hogan
Chair, Hall of Fame 2025
President
Influence Thru Media
Erin Sowell
Member at Large - Emerging Leaders Representative
Founder
Thoughtful Research
David Rothstein
Member at Large
CEO, Marketing Insights & Brand Strategy
RTi Research
