HOF Awards Luncheon 2026

On July 31st, 2026 the Market Research Council inducted four distinguished individuals to the MRC’s Hall of Fame. The HOF event was held in New York City at Arno’s Ristorante. We had record attendance and the event was completely sold out!

Our awardees, selected by their MRC peers, were:

• LIsa Courtade received the Active Practitioner Award

• John Gilfeather received the Lifetime Achievement Award

• John Bremer received the Research Innovator Award

• Jim Whaley received the Research Ambassador Award

These individuals have made meaningful contributions to the marketing and media research field. The MRC is proud to have them as distinguished members and most recent additions to a long line of acknowledged experts in their field.

Lisa Courtade – Active Practitioner Award Winner

John Gilfeather – Lifetime Achievement Award Winner

John Bremer – Research Innovator Award Winner

Jim Whaley – Research Ambassador Award Winner

Incoming president Bill Daddi thanks outgoing president Steve Snell!

The Hall of Fame celebration brought together leaders from across the research community for an evening of recognition, connection, and shared appreciation for the people shaping our industry. Thank you to everyone who joined us and helped make this sold out gathering a memorable occasion. We look forward to continuing the MRC tradition of celebrating excellence and inspiring the next generation of research leaders!!