Putting AI to Work For Us

Overview

Join the Market Research Council on November 20 for a roundtable discussion featuring market research leaders from brands, agencies, and technology.

AI helps us to work smarter and faster, but AI doesn’t always act like a researcher might expect. Many AI solutions do not feel purpose-built for research. On the other hand, some solutions that work for research overstate the extent to which they are powered by AI. In this session we will ask top researchers from across the industry what they actually want AI to do. We will further explore barriers to using AI in market research and how we might build useful tools while avoiding AI washing.

This is a hybrid event with options to attend in-person or online.

Lunch will be served at 12:00 PM Eastern at the ARF office. The panel discussion will begin at 12:30 (and broadcast to Zoom attendees), with audience Q&A to follow.

The event is free for MRC members and invited guests. We thank the Advertising Research Foundation for acting as our host sponsor and Rep Data for sponsoring our in-person lunch.

RSVP:

Members or Invited Guests