The contributions he made as Chief Measurability Officer of VideoAmp included development of next generation cross-platform measurement. As CRO for comScore, Josh steered both the Media Metrix digital and vCE measurement services to Media Rating Council accreditation; he also led development of the Total Home Panel and mobile panels, resulting in establishment of comScore’s highly touted TV Product Group. Prior to that, his work at Arbitron led him to the role of Vice President, Marketing for New Ventures, and he held the position of CEO/President for both Simmons Market Research Bureau, and Northstar Interactive.
Josh is renowned for his frequent and provocative public speaking engagements and regular contributions to MediaPost’s Online Metrics Insider column; he is past President of the Market Research Council (MRC), and past member of both the Advertising Research Foundation (ARF) Board of Directors and Board of Trustees.
Josh has received the prestigious ARF Erwin Ephron Demystification Award and the Ad Age Media Maven Award.
Prior to Cambiar, Simon was Global CEO of NOP World, the fifth largest global custom market research company (GfK purchased in 2005) and led various companies within the Kantar Group, including Research International in the UK, USA and Italy.
Simon has devoted much of his career to advancing the health and status of the insights industry. Having served as Chair of CASRO (early 2000’s), he instigated the founding of the Insights Association and was its inaugural Chair (2017), and serves as Editor-in-Chief of ESOMAR’s global online magazine Research World.
Author of and contributor to books about the research industry (as well as politics and society), Simon has spoken at more than 100 industry conferences, written 500+ articles and papers for journals and trade publications, and co-authored a series of white papers published by BCG and Yale that analyze the management of insights in major corporations.
Simon earned an MA in Politics and Economics from Oxford University. He is a Laureate of the Insights Association, Fellow of the Market Research Society and an ESOMAR Insights250 Legend. In the school of life, Simon can claim to be the only CEO of a research firm in the West who has stood trial for conducting market research. He was… acquitted!
Carol’s principal research area is online quantitative research, including sampling, weighting, methodological best practices, and advanced analytics. Carol has experience running large customer experience programs that involve segmentation, omnichannel sources, and performance measurement.
Carol is a data guru who has the rare ability to synthesize the right story from the underlying analyses to drive businesses forward. As an R&D innovator, she is skilled at applying the best method to transform complex business challenges into measurable financial outcomes. She develops AI-powered solutions that predict customer behavior that directly impacts revenue. She has successfully implemented these techniques across multiple B2C and B2B industries (e.g., consumer finance, travel/hospitality, and technology), consistently delivering double-digit improvements in business performance.
Carol focuses on clients within tech, financial, sports/gaming, travel/hospitality, government, healthcare, and telecom spaces and works at the forefront in developing software using tabular AI and statistical techniques and leads efforts to enhance product offerings, such as synthetic sampling, the building of population frames, text categorization and sentiment analysis, complex imputation, and prediction engines.
Carol has spent much of her career at the nexus of tech innovation and insights. She has worked at venerable research institutions including NORC, RAND, ZS Associates, and SPSS, and spent the past 15+ years at hubs of tech-forward research innovation, including Harris Interactive, Toluna, and Qualtrics.
Since 1995, Pepper has been on the front lines, helping Fortune 500 companies and non-profits better understand and positively engage Black America.
Through her expertise, she has shaped innovative research methodologies and strategies that reveal the power of Black cultural insights, helping brands build deeper connections with diverse audiences. Pepper encourages audiences to think more broadly and differently about Black America by discussing simple ideas and taboo topics, enabling them to tailor marketing strategies that are both more inclusive and effective.
Pepper co-authored What’s Black About It? (2005) with the late Herb Kemp, Black (Still) Matters in Marketing (2012), and Let Me Explain Black, Again: Exploring Blind Spots and Black Insights for Marketing to Understand Black Culture and Perspectives (2023). Many market research and marketing industry leaders regard these books as essential guides to understanding and applying Black cultural insights to drive brand relevance and inclusive growth.
