Join the MRC’s special guests Karine Pepin and Vignesh Krishnan as they bring us up-to-date on the latest developments in reducing fraud and improving survey research data quality.
Karine Pepin is a frequent guest on leading market research podcasts and a contributing author at Greenbook. A seasoned quantitative researcher with more than 20 years of experience, Karine holds a Master’s degree in Sociology. Karine will share first-hand experience and insights gained from joining panels and taking surveys as a trained market researcher seeking to create best practices.
Vignesh Krishnan, one of the world’s foremost experts in survey fraud, is the Founder and CEO of Research Defender which was recently acquired by Rep Data, where he now acts as CTO. He previously held multiple leadership positions at Lucid, and has both a bachelor’s degree in engineering, and a master’s degree in business administration and technology management. Vignesh will speak from his foundation as a technologist dedicated to rooting out bad actors.
Fraud & Data Quality in a Vast Ecosystem will prove to be a provocative and highly-engaging session; you will come away with much broader understanding of the user experience, tech to consider, and ways you can ensure better data quality.
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