During this virtual event, Walker will chat with Dr. Rachel Lawes, a global expert on semiotics and author of two books focusing on semiotic applications in business. They will discuss her most recent work, “Using Semiotics in Retail,” published last year.
Dr. Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She supplies brand strategy and consumer insight using social psychology, semiotics and discourse analysis to brands worldwide via Lawes Consulting Ltd (est. 2002).
MRC Members Only. Free
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