George Gallup was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.
One of the earliest members of this club was a young A. C. Nielsen. At a meeting in the early 1930’s, he watched a presentation by an MIT engineer detailing a new system for measuring and recording individual radio listening. In partnership with the engineer, A.C. Wilson, Nielsen started building his company on measuring radio audiences’ listening behavior and selling the data to advertisers and networks. Today A. C. Nielsen is the largest research company in the world.
Herta Herzog was a psychologist and market researcher who played an influential role in bringing qualitative market research to Madison Avenue advertising firms. Herzog was keenly interested in the psychological attachments consumers developed to goods and the meanings they invested in them.
Gayle Fuguitt is chief of customer insights and innovation for Foursquare’s business solutions suite, which includes mobile media targeting, measurement and location analytics.
We've been doing this for a very long time, over 30 years. Yet with all this experience, we realize that we are only as good as we were yesterday. Or a few minutes ago. That keeps us motivated, focused, and eager to do a great job every time.
J. Walker Smith is the Knowledge Lead for the global Consulting division of Kantar. Previously, he was Executive Chairman of The Futures Company, President of Yankelovich, and Director of Marketing Research for DowBrands. Walker has been described by Fortune as “one of America’s leading analysts on consumer trends.”
