On November 12, 2020, Tony Foleno, who leads research at the Ad Council, spoke during an MRC webinar on how how the industry is stepping up to address the most critical issues of our time. Not just raising awareness, but moving people to act. Hint: It involves much more than a TV PSA. Tony highlighted how data-driven insights and an understanding of human behavior inform the planning, implementation, evaluation, and optimization of social good campaigns, leveraging the same expertise, skills, and methodologies that MRC members rely on daily to help brands grow their business.
Watch a recording of the webinar below: