The emergence of location analytics data opened the door to a new era of being able to understand human mobility at scale from passive data collection. The data has been leveraged for a variety of use cases ranging from targeted advertising to ROI analysis based on footfall traffic and even for alternative data sets, such as those used by investment analysts to forecast future retail sales based upon current traffic. But privacy concerns relative to consumer consent and data protection have significantly changed the landscape for collection and application of this data. So what does the future hold for use of this incredibly valuable data in the service of better understanding consumer habits?
Join us for our next webinar on Thursday, May 27, 2021 at 12:30pm ET for a special panel of thought leaders from the location analytics industry.
The Market Research Council will examine what is permissible in location data collection today, how privacy regulations and actions by app stores are reshaping the market and how such data might be used moving forward in the service of market research.
Antonio Tomarchio, CEO, Cuebiq
Matthew Martimo, Founder, Intermx
Jeremy Flynn, VP, Data Products and Strategy, Clear Channel Outdoor
Scott McDonald, President and CEO, The Advertising Research Foundation
Dr. Matthias Qian, Research Fellow, Said Business School, University of Oxford
Moderated by Kym Frank, CEO, Geopath
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We gratefully thank GEOPATH for providing the technology, Zoom