Please join us for our first webinar of 2021 on January 21 at 12:30pm ET. Event details and RSVP instructions below:
Television is still the greatest mass marketing communications medium known to man. But TV (or more aptly, video) has been undergoing great change, and TV measurement has had to change to keep up. “TV’ is evolving into “cross-platform”; streaming is revolutionizing how viewers interact with content and advertising; big data assets like Set Top Box data and Smart TV data are providing new opportunities for measurement. And the very definition of what measurement mean is evolving to include not just program ratings, but campaign tracking and attribution.
The science of TV measurement is undergoing a period of profound evolution and change. The panelists will provide a near-term outlook and details on this measurement metamorphosis and what it means for media practitioners.
We are thrilled to welcome this blue-chip panel:
- Aditya Ganjam, Chief Product Officer at Conviva, will speak about the measurement of, and trends in, OTT/streaming.
- Gerard Broussard, advertising research advisor, Pre-Meditated Media, has done some major studies for CIMM, including on best practices for combining Set Top Box data and Smart TV data. He’ll speak to the CIMM work, which is high-level “research on research.”
- Mainak Mazumdar, Chief Research Officer at Nielsen, will speak about their new revamped measurement system, Nielsen ONE.
- Josh Chasin, Chief Measurability Officer at VideoAmp, will moderate.
MRC MEMBERS: No fee
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We Gratefully Thank GEOPATH for providing the technology, Zoom