Jan 31, 2020 – Cross-Platform Measurement: What Do Brand Advertisers Really Want?

TV, digital, VOD, OTT, Walled Gardens—the media landscape is more complex than ever before. Buyers, sellers, and measurement companies are all striving to drive cross-platform measurement, a holistic construct where advertising across platforms and media can be planned and evaluated as a cohesive whole.

Join us at Noon on January 31 at the Yale Club

As with all things advertising, the ultimate customer for such measurement is the brand advertiser. The World Federation of Advertisers has formed an advertiser-driven cross-media working group to establish global cross-media measurement principles. Here in the US, the ANA’s new Measurement For Marketers Initiative has a similar mandate.

But what, exactly, IS cross-platform measurement? Or, to frame the question another way:

When it comes to cross-platform measurement, what do brand advertisers really want?

During this luncheon, the Market Research Council will attempt to answer that question.

MRC member Josh Chasin will moderate a panel discussion featuring:

Josh Palau
VP, Media Strategy and Platforms
Bayer Consumer Health

Belinda Smith
Head of Global Marketing Intelligence
Electronic Arts

Aaron Smolick
Head of Paid Media Analytics & Optimization
JPMorgan Chase

Find out what the deepest desires of brand advertisers are when it comes to cross-platform measurement.

MRC Members, to reserve, email to: mgmtoffice@mrcouncil.org
Guests, to reserve: please click this link

Luncheon Details:
Meeting date: Friday, January 31, 2020
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

Luncheon Fees:
MRC Members – $95.00 Pay with Credit card
Guests – $105.00 Pay with Credit Card

Cancellation & RSVP Deadline:
Tuesday, Jan. 28th. No refunds will be honored thereafter.

MRC Active Members MUST ATTEND AT LEAST TWO (2) luncheons to maintain membership status.