Marketplace disruptions have happened before. In the heat of the moment, it always seems as if everything will be different from this moment on. Something always changes, of course, but invariably there is less change than predicted. In these moments of uncertainty, risks are over-estimated and opportunities overlooked. How can marketers see more clearly through the fog and mitigate the real risks and seize the opportunities of a generation?
Join us on August 26, 2020 at 12:30pm ET, for our next webinar with Kantar Chief Knowledge Officer J. Walker Smith, who will share a framework for figuring out the new and the not-new, with examples drawn from the current coronavirus pandemic and what it might mean for the future.
About J. Walker Smith
Walker has been described by Fortune magazine as “one of America’s leading analysts on consumer trends.” He consults with clients globally about trends, futures, marketing and business strategy. He is the co-author of four highly regarded books, an NPR commentator, and Marketing News columnist. For almost thirty years, as the leader of Yankelovich, The Futures Company and Executive Chairman of Kantar Consulting, Walker has been the leading expert on consumer trends in America and around the globe.
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