MRC Change Makers

In 2020, the Market Research Council established the first-ever Change Maker Award. While not an induction into the Hall of Fame, this award looks to recognize an individual who has exhibited exceptional vision and passion in advancing Market Research as a profession during the past year.

Kalinda Fisher, founder of The Great Reset, and founder and President of the Advocate Market Research Bureau, a leading provider of qualitative research, was the first recipient of the inaugural award.

Change Makers

Alfred A. Kuehn – 2021

Kalinda Fisher – 2020