Technology vs. Creativity (9/20/2019)

MARKET RESEARCH COUNCIL, INC.

 

Panel Program:

 

“Technology vs. Creativity”

 

Friday, September 20, 2019

 

12 noon – 2:00 pm

 

Yale Club of New York

 

Recent blogposts have suggested that there will be“less need for creativityfrom now on” as result of technology.

 

Four deep thinking experts discuss their varying views of this hypothesis:

·        Bill Harvey, Founder/Chairman Research Measurement Technologies

·        Hunter Eshelman, Executive Creative Director, VMLY&R

·        Chick Foxgrover, EVP, Creative Technologies & Innovation, 4As

·        Paul Zak, PhD, CEO Founder, Immersion Neuroscience

 

Themes emerging from their responses and from the de nouveau creative work shown:

·        The type of creativity needed today is different, as a result of the Personal Technology revolution, which is blurring the line between self-expression and content consumption, both of which are related to identity formation.

·        We have moved from the Product Age into the Experience Age.

·        New technologies are appearing which can stimulate the creativity of copywriters and art directors.

·        Identifying the targets’ need states leads to “true meaning pivot points” where creativity can best be applied.

·        Dynamic Creative – based on microsecond by microsecond responses.

 

 

Please come and invite your friends to participate with you in this first in a series of “MRC 3.0 inquiries into new thinking” programs.

 

To reserve your place, email to: mgmtoffice@mrcouncil.org

 

Luncheon Details:

 

Meeting dateFriday, September 20, 2019

 

Time: 12noon – 2:00pm

 

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

 

Luncheon Fees and Link: 

                       

MEMBER RATE- $95.00 (click to purchase)

 

NON-MEMBER RATE- $105.00 (click to purchase)

 

Prepayment REQUIRED. Pay with Credit Card

 

Cancellation & RSVP Deadline:

Wednesday, Sept. 18th. No refunds will be honored thereafter.

 

 

Reminder: MRC Active Members MUST ATTEND AT LEAST TWO (2) luncheon programs to maintain their membership status.

 

 

2019-2020Fall - Luncheon Dates

 

September20, 2019

Oct. 18      Nov. 15

Dec.12 (Thursday)

 

 

 

 

 

 

 

 

 



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