The Next Gen of Ad Measurement is Now (9/15/2017)

MARKET RESEARCH COUNCIL, INC.

 

Luncheon Event on

 

Friday, September 15, 2017

 

The Next Gen of Ad Measurement is Now

 

 

Tom Swenson

VP Product Management, Advertising Solutions

Research Now

 

The promise of digital advertising has always been superior measurability and accountability – and to some extent, it has delivered. Advertisers know where their ads appear and what interactions take place. They can now identify whether their advertising reached the intended audience and if it drove the desired outcomes. But there are considerable challenges still facing digital advertising, such as true, reliable measurement and the ability to link back to the individual.

 

Tom will discuss the latest developments in advertising effectiveness that address these challenges by blending innovative digital advertising tactics with consumer-based market research data, across the full spectrum of media and channels.

 

About Our Speaker

Tom Swenson is Vice President of Product Management, Advertising Solutions, for Research Now, where he oversees development of ad effectiveness solutions incorporating first-party market research data. With over a decade in adtech, he was previously with GroupM, 24/7 Real Media, Yahoo, and WPP, where he played a key role in launching WPP’s Data Alliance. His experience includes leading and developing solutions and platforms in digital data, analytics, and advertising.

 

To reserve your place, email to: mgmtoffice@mrcouncil.org  or call the MRC office at (212) 481-3038.

 

Luncheon Details:

Meeting date: Friday, September 15, 2017

 

Time: 12noon – 2:00pm

 

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

 

Luncheon Fees:

(payment at the Door via Cash or a Check only) 

$60 – MRC Members

$75 – Guests

$50 - Honorary Life Members      

 

For Reservations: Call 212-481-3038 or Email to: mgmtoffice@mrcouncil.org

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.

 

 

2017-18 Season Fall Luncheon Dates

September 15             October 20

November 17             December 15

 

 



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