Digital Trends With Kristina Sruoginis (5/12/2017)


Luncheon Program


“Digital Trends”



Kristina Sruoginis

Research Director, IAB



Friday, May 12, 2017

12 Noon - 2:00pm

The Yale Club of New York




Consumers are increasingly using digital and mobile devices to access media, changing the way many types of media are experienced.  As a result, advertisers are spending more dollars in digital and mobile media to reach these consumers.   The proliferation of devices and the emergence of the Internet of Things is further driving the trend towards digital and in the process is creating both new opportunities and challenges in measurement. 


IAB will explore the digital trends, opportunities and challenges in this increasingly complex, cross-device environment.


About our Speaker


Kristina Sruoginis is the Research Director at the IAB, heading the IAB Research Council and producing IAB’s research studies.  She oversees the creation of market-making research and her work has been featured in AdAge, Adweek, the New York Times, MediaPost, and USA Today.  She has a 15+ year career in media research, advertising, user experience and product development focusing on all things digital. 



To reserve your place, email to:  or call the MRC office at (212) 481-3038.


2016-17 Spring Luncheon Dates

January 20, 2017

February 24   March 17

April 21          May 12


June 16 – Annual Hall of Fame Awards Luncheon



Luncheon Details:

Meeting date: Friday, May 12, 2017


Time: 12noon – 2:00pm


Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.


Luncheon Fees:

(payment at the Door via Cash or a Check only) 

$60 – MRC Members

$75 – Guests

$50 - Honorary Life Members      


For Reservations: Call 212-481-3038 or Email to:

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.


2016-17 Spring Luncheon Dates

January 20, 2017

February 24        March 17

April 21      May 12


June 16 – Annual Hall of Fame Awards Luncheon






Rosemarie Sharpe
Market Research Council
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Fax: 212-481-3071

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