Cross-Platform Measurement: What Do Brand Advertisers Really Want? (1/31/2020)

MARKET RESEARCH COUNCIL, INC. 

Luncheon

 

Friday, January 31, 2020 ♦ 12 Noon

Yale Club of New York

 

Cross-Platform Measurement:

What Do Brand Advertisers Really Want?

 

 

TV, digital, VOD, OTT, Walled Gardens—the media landscape is more complex than ever before. Buyers, sellers, and measurement companies are all striving to drive cross-platform measurement, a holistic construct where advertising across platforms and media can be planned and evaluated as a cohesive whole.  

 

As with all things advertising, the ultimate customer for such measurement is the brand advertiser. The World Federation of Advertisers has formed an advertiser-driven cross-media working group to establish global cross-media measurement principles. Here in the US, the ANA’s new Measurement For Marketers Initiative has a similar mandate.

 

But what, exactly, IS cross-platform measurement? Or, to frame the question another way:

 

When it comes to cross-platform measurement, what do brand advertisers really want?

 

At our January 31st luncheon, the Market Research Council will attempt to answer that question. MRC member Josh Chasin will moderate a panel discussion featuring:

 

Josh Palau

VP, Media Strategy and Platforms

Bayer Consumer Health

 

Belinda Smith

Head of Global Marketing Intelligence

Electronic Arts

 

Aaron Smolick

Head of Paid Media Analytics & Optimization

JPMorgan Chase

 

Find out what the deepest desires of brand advertisers are when it comes to cross-platform measurement.

 

MRC Members, to reserve, email to: mgmtoffice@mrcouncil.org

 

Guests, to reserve: please click this link

 

Cancellation & RSVP Deadline:

Tuesday, January 28th. No refunds will be honored thereafter.

Luncheon Details:

 

Meeting dateFriday, January 31, 2020

 

Time: 12noon – 2:00pm

 

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

 

Luncheon Fees: 

                       

MRC Members - $95.00 Click link: Pay with Credit card

 

Guests - $105.00 - Prepayment REQUIRED. Click link: Pay with Credit Card

 

Cancellation & RSVP Deadline:

Tuesday, Jan. 28th.   No refunds will be honored thereafter.

 

 

Reminder: 

MRC Active Members MUST ATTEND AT LEAST TWO (2) luncheons

to maintain membership status.

 

 

Winter/Spring 2020 - Luncheon Dates

 

 

January 31, 2020 - Yale Club of New York

 

Feb 21, 2020 – location t/b/a

 

March 27, 2020 – Yale Club of New York

 

April 17, 2020 – Yale Club of New York

 

May 15, 2020 – Yale Club of New York

 

June 19, 2020 – location t/b/a

 

 

 

 

 

 

 

 

 

 

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