The Search for Measurement's Holy Grail (11/17/2017)

MARKET RESEARCH COUNCIL, INC.

 

Luncheon Event on

 

Friday, November 17, 2017

 

The Search for Measurement's Holy Grail: Complete Consumer Purchase Behavior, Preferences, and Intent from

a Super Panel of Millions

 

 

Ken Cassar

SVP and Principal Analyst

SLICE INTELLIGENCE

 

 

Jeff Bezos just topped the billionaire's list, yet e-commerce measurement has only recently risen to the daunting challenge of measuring the channel upon which he built his empire. There's no question that e-commerce is the future of retail. Less understood is how e-commerce can be the catalyst for understanding consumer behavior better than ever before. The key is in the e-receipt, which allows the tracking of consumer purchasing across retailers and product categories, over time, on a massive scale.

 

In this session, Slice Intelligence will provide a primer on the use of electronic receipt data to track all purchase behavior--from toothpaste to Tesla, with a focus on the unique measurement challenges and opportunities the methodology presents

 

About Our Speaker

Ken Cassar is the principal analyst at Slice Intelligence, where he oversees Slice’s research agenda; identifying and contextualizing e-commerce industry trends from Slice’s panel of 5 million U.S. online consumers.

 

Ken brings a rich online retail background to Slice Intelligence. Most recently, Ken was the senior vice president, analytic solutions at Nielsen, where he collaborated with clients to help them understand and adapt to the impact of e-commerce and digital advertising on their businesses. Prior to Nielsen, Ken was an analyst at Jupiter Research, where he was an early thought leader, trusted adviser and media source on e-commerce. His prescient outlook on fledgling e-commerce industry was a key contributor to Jupiter’s dominance as a digital media zeitgeist at the dawn of the internet.

 

Ken is a regular contributor to RetailWire’s Braintrust, a member of the Path to Purchase Institute’s faculty, a guest lecturer at New York University and the University of Connecticut, and is frequently quoted as an e-commerce industry expert. He has an MBA and Bachelor’s Degree in Political Science from the University of Connecticut.

 

To reserve your place, email to: mgmtoffice@mrcouncil.org  or call the MRC office at (212) 481-3038.

 

Luncheon Details:

Meeting date: Friday, November 17, 2017

 

Time: 12noon – 2:00pm

 

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

 

Luncheon Fees:

 

(payment at the Door via Cash or a Check only)

$60 – MRC Members

$75 – Guests

$50 - Honorary Life Members

 

For Reservations: Call 212-481-3038 or Email to: mgmtoffice@mrcouncil.org

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.

 

 

2017-18 Season Luncheon Dates

September 15             October 20

November 17             December 15

 

January 26, 2018

Feb. 16            March 23

April 20          May 18

June 15

 

 

 

 



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