MARKET RESEARCH COUNCIL, INC.
Luncheon Event on
Friday, May 17, 2019
Who Owns Marketing Research?
How To Stay Relevant As the Business of Marketing Research
Cracks the Ground Beneath Our Feet
We’ve looked at a number of game-changing technologies that promise, or threaten, to transform our profession. But there is no greater transformative force than the change in the business side of our profession.
Research companies were once owned and run by the researchers that built them, starting with Arthur Nielsen, at the helm of the world’s largest research firm. But who owns research now? Big data companies like Adobe and Oracle, Private Equity and Venture Capital. The revenue generated by technology based methods developed outside of our profession is poised to surpass that of traditional methods. Survey research has been productized and commoditized by online panels. Clients are taking more in-house. New tech-based data providers with little care for traditional principles are displacing legacy research. Data scientists are among the highest-paid professionals. Research companies are scrambling to become marketing services providers.
Where does that leave us?
On May 17th we will have the good fortune to have Simon Chadwick’s perspective to kick-off a lively discussion on this topic. You may know Simon as the Editor-in-Chief of ESOMAR’s Research World, but he is also Managing Partner at Cambiar, a leading strategy consulting firm for marketing research. He was the founding Chairman of the Insights Association, created through the merger of CASRO and MRA and previously CEO at Research International, Winona, NOP, and Peanut labs.
Join us with a guest for what will be a highly informative luncheon presentation.
To reserve your place, email to: firstname.lastname@example.org
Meeting date: Friday, May 17, 2019
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
(payment at the Door via Cash or a Check only)
$65 – MRC Current & Life Members
$75 – Guests
For Reservations: email@example.com
2018-2019 Winter/Spring - Luncheon Dates
January 11, 2019
Feb. 22 March 15
April 26 May 17
Visit our website at http://www.mrcouncil.org/